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In this week's Innovate podcast, Chris Cloutier, shop technology expert and owner of Golden Rule Auto Care, joins the show to discuss a shop's technology timeline. The further along on the timeline you are, he says, the more efficient your shop can be. bit.ly/2GXFuJX
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What do customers think when they see your logo? In this week's Lead podcast, Aaron Stokes discusses his thoughts on branding, and how you should represent your shop to the surrounding community. bit.ly/2IEOm8S
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On this week's Grow podcast, Rissy Sutherland brings in two social media gurus to discuss a vital marketing tactic for any shop—developing a strong presence on social media. bit.ly/2k3LpnQ
Ryan Clo, owner of Dubwerx in Cincinnati, leads an afternoon session on shop systems and processes, and how to create the right result every time as a manager. #worldpac
At one of WORLDPAC training expo’s first classes of the weekend, industry veteran Cecil Bullard leads a class on “The Numbers that Make you Profitable.”
Bullard says that every vehicle should have a work order on it, that is signed at the beginning and at the end. This makes it a legal contract, and reduces any miscommunication.
Alex Van Abbema retweeted
Faced with a remote location, James Church of Oxford Automotive had to figure out how to access his desired customer base. Here's how he did it. #smalltown #business #autorepair #marketing
bit.ly/2wbqNmg
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For this episode of Ratchet+Wrench Radio, Kim Auernheimer, owner of CS Automotive, goes over the keys to narrowing down and capturing the customer base that will be most beneficial to your business. #autorepair #marketing
bit.ly/2Jm7lF6
In this month's Lead podcast through @RatchetNWrench, Aaron Stokes discusses how a shop can properly manage its cash flow. bit.ly/2H8yo6i
In this week's @RatchetNWrench blog, Chris Cloutier, owner of @GoldenRuleAC, and Kevin Wolfe, president of LeadersWay, share two leadership books that have had a significant impact on their businesses. bit.ly/2Eil3Gl
In this week's Lead podcast, industry guru Aaron Stokes discusses the power of influence on employees, and the importance of being the best version of yourself each and every day. ratchetandwrench.com/article…
For this week's Ratchet+Wrench Radio podcast, I sit down with four presenters at #VISIONkc to get some additional insight from their courses, and discuss what they enjoyed about the conference. ratchetandwrench.com/article…
Chris Chesney and Greg Marchand lead a morning session on communicating with technicians. #visionkc
When you lay out your website, Stokes says to think from the perspective of your customer. It should at least have an address, phone number, a picture of your shop, and a picture of you. An “about us” section is great to include as well.
If your shop is open from 8-5, Stokes says you should consider extending your hours. You could gain 2 or more cars per day by opening at 7, allowing customer to drop their car off before work. #visionkc












