Founder of The Copy Posse 👑 The New School of Copywriters 👊🏻 Learn 🤯 Write 💻 Ignite 🔥408K on YouTube
Vancouver, Canada
Joined February 2009
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The secret to landing clients isn’t becoming a better salesperson. It’s learning how to have a better CONVERSATION.
In this week’s video, I’m breaking down the 5 steps to turn a discovery call into a BOOKED client 👇
youtube.com/watch?v=TewnEDnD…
I SWEAR by these 8 hidden ways to use AI
One digs up the exact words my customers ALREADY use…
Another catches gaps in my copy before I hit publish…
And one saves me HOURS of busywork nobody pays me for.
🔗 youtube.com/watch?v=C0_a6wVU…
Here are 5 copywriting formulas you can STEAL to write copy that sells 🔥
I’m giving you my go-to formulas for writing:
✅ Landing pages
✅ Sales pages
✅ Emails
✅ Video scripts
✅ And ads
🔗 youtube.com/watch?v=kyz9n_2E…
The highest-revenue email in this sequence generated nearly $55,000 on its own… and honestly? It's probably NOT the email you'd expect 🤯
In this video, I’m breaking down the exact 6-email sequence I use…
🔗 youtube.com/watchv=roXQ8vJFt…
Personalized marketing is taking on a whole new meaning…
“Perfect” is getting traded in for messy and even… weird?
👀 And one of the biggest trends happening online, I honestly didn’t see coming…
I’m breaking it all down for you in today’s video.
🔗youtube.com/watch?v=58Gi2Ci-…
In this video, I’m not just explaining the psychology behind these principles…
I’m showing you REAL copywriting and marketing examples, actual results from my own business, and simple exercises you can use to practice each technique yourself.
🔗 youtube.com/watch?v=XFEUUHZG…
In this video, I’m sharing the EXACT process I follow for every single video I create.
You can use this formula to write scripts for Social (Reels, Shorts, TikToks, etc), YouTube videos, VSLs, and even live webinars 🎥
🔗youtube.com/watch?v=PRnte8nT…
☠️ Is SEO dead? Well, no… but the game HAS changed. AI answer engines like ChatGPT, Perplexity, and Google AI Overviews now decide who gets recommended…
And most businesses haven't caught up 😬
🔗 youtube.com/watch?v=vd6w_qia…
If you’ve ever asked ChatGPT: “How do I get paid to write?” 👉then click the link below because I’m breaking down the TRUTH about making money online with copywriting…
🔗 youtube.com/watch?v=NKazXs1P…
Great video scripts don’t happen by accident… They're ENGINEERED ⚙️🛠️
From the hook to the content framework to the CTA and every single coherence marker, transition, and open loop in between…
And it all starts with…
🪝THE HOOK
🔗 youtube.com/watch?v=JlF0_63X…
Most marketers totally overcomplicate storytelling…
They think you need a dramatic life event in order to tell a great story that captivates readers.
But you don't…
Because the BEST stories are the RELATABLE ones.
🔗 youtube.com/watch?v=DwYNwc0X…
Most marketers totally overcomplicate storytelling…
They think you need a dramatic life event in order to tell a great story that captivates readers.
But you don't…
Because the BEST stories are the RELATABLE ones.
🔗 youtube.com/watch?v=DwYNwc0X… nitter.gq/AlexCattoni/status/208…
I tested 5 hooks on cold traffic… can you guess which one won?
Spoiler alert: my guess was WRONG!
I am constantly being surprised (and humbled) by split-test results 😆
And THIS is why the #1 rule of good marketing is: test, don’t guess.
🔗 youtube.com/watch?v=0lhaBStA…
Want to land high-ticket clients and charge what you're ACTUALLY WORTH as a copywriter? 👉
🔗 youtube.com/watch?v=DU3XKyZN…
🤭This might be the highest-leverage automation in my ENTIRE business…
In this week’s video, I break down the exact Instagram DM strategy I use to gain thousands of new leads AND nearly half a million dollars in sales.
🔗 youtube.com/watch?v=a4QDpAYE…
FORGET everything you thought you knew about marketing. And implement these strategies ASAP ⤵️
Today, I'm breaking down the 5 biggest marketing shifts I'm seeing across branding, content and email marketing right now…
🔗 youtube.com/watch?v=untvRz81…
I broke every email marketing "rule"… and my results were shocking 😱
In today’s video, I’m sharing what actually matters for email deliverability & what rules are officially DEAD in 2026.
🔗 youtube.com/watch?v=0JCMZ1Iq…
There are 3 things I will NEVER use AI for in my business…
Whether you're using ChatGPT for copywriting, AI writing tools for your content, or anything in between…
This is a video you need to watch ASAP.
🔗youtube.com/watch?v=OkbC6Vqt…
👀 Substack is a MASSIVE opportunity for writers right now. And most of them are sleeping on it…
If you've been thinking about starting a Substack... this is your sign.
🔗 youtube.com/watch?v=pkR3QFcr…
I was tripping over pennies while trying to build an empire. Sound familiar? 😅🙈
These 6 questions changed everything about how I run my business...
🔗 youtube.com/watch?v=wtZI50WS…
