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Alex Erasmus

@AlexErasmus

Content Strategist. Raised in London, lived in Auckland, Tokyo, now Sydney. I love Arsenal, rock 'n roll & the beach. Rarely post on Twitter these days.

 Australia
au.linkedin.com/in/alexerasmus
Joined January 2009
  • Tweets3.3K
  • Following951
  • Followers1.3K
Strategic Planners Presentation Template. Well designed slides you can download by @juliancole: goo.gl/0g3E4i
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Smart move. Analysis of Esquire's partnership with Medium.com: on.wsj.com/1zOyzsD #nativeadvertising
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Interesting Opinion Re: How Agencies Can Restructure for the Future: bit.ly/1PPWYs8 #advertising

Specialization Was a Mistake: How Agencies Can Restructure for the Future

Agency specialization was a mistake, Tom Goodwin writes. It's time for a new model in the digital world. Here are three types of agencies that will emerge.

adage.com
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Alex Erasmus retweeted
Tom at TBMC (@Tommy_Bates) profile picture
Tom at TBMC@Tommy_Bates14 Apr 2015
Want to shop off @instagram? It's not far away... shrd.by/MRElZj
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Try not to smile at this: bit.ly/1FwAd6G
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Awesome idea. Hulu launches site to search for TV show GIFs: bit.ly/1N05fuu #Hulu #GIF #TV
Interesting. NYT Rolls Out One-Sentence Stories on Apple Watch: bit.ly/1MBSENO #media #news
Huge sign of the health food shift...Starbucks cafes debuting new protein & kale smoothies: reut.rs/1xwUPvd
Such delicate & stunning craft. Suntory Whisky created the world's most incredible ice cubes: bit.ly/1NBbgc2
Suntory Whisky Carved the World's Most Incredible Ice Cubes

Suntory Whisky Carved the World's Most Incredible Ice Cubes

Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky.

adweek.com
Brilliant summary of why we need to consider the 'internet of rest' AND 'the internet of motion': bit.ly/1Id02Zv
motion and rest

motion and rest

Perhaps the most disconcerting part of the Apple Watch demo was the familiarity of its feature set: check stock prices, count steps, send messages, pull up a flight schedule and boarding pass, open…

nicksweeney.com
Interesting: What A Food Sounds Like Makes A Difference In How We Experience Eating It: bit.ly/1bHy5iH
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Great summary on the future of live video streaming on Twitter, #Persiscope: bit.ly/1FXQ9Ab
Incredible. Artist creates portrait from writing subject's name 18,000 times: bit.ly/1IhaXC6 #portrait #art
Thing a millennial said: "I really wouldn’t pay for any type of news bc as a citizen it’s my right to know the news." niemanlab.org/2015/03/millen…
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Love the experimental Coca-Cola re-design: designtaxi.com/news/373322/C… #Coca-Cola #design #packaging
Thought-provoking piece on the value of 'users' vs. other web metrics: adweek.com/news/press/ev-wil… #socialmedia
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See the best ad campaigns of the 21st century. bit.ly/1BbDV4N
Image from Ad Age Creativity (@creativitymag)
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The History of Typography, in Stop-Motion Animation theatln.tc/14PuRG5 via @TheAtlantic
Image from Freehand by InVision (@InVisionApp)
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Alex Erasmus retweeted
PSFK (@PSFK) profile picture
PSFK@PSFK12 Jan 2015
Trending: 300 Cocktails At A Touch Of A Button bit.ly/1z152QA
Image from PSFK (@PSFK)
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Wait, what?!? World's first REAL hoverboard on Kickstarter: kck.st/1wmNBVj
Hendo Hoverboards - World's first REAL hoverboard

Hendo Hoverboards - World's first REAL hoverboard

Hendo is introducing the world's first REAL hoverboard and hover developer kit. We are putting hover technology in YOUR hands.

kickstarter.com
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