SEO & AI search Consultant, Speaker & Author. @Orainti Founder. Finchling Co-Founder. @CrawlingMondays Host. SEOFOMO, https://nitter.gq/t.co/yvg9bT4orr, https://nitter.gq/t.co/JIzqclSd8j, more
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🤖 A Claude Skill to help you assess your Third-Party Citation Optimization Prioritization in an AI Search Era 👇 Based on the Framework specified in my guide and Google Sheet, taking into account:
* Citation influence
* Brand association potential
* Marketing alignment
* Business value
* Strategic durability
* Expected effort
Download the skill from the guide: aleydasolis.com/en/ai-search…
PS: Stay tuned for more upcoming skills for my other AI Search frameworks and checklists 🫡 Subscribe to seofomo(.)co to avoid missing out.
Aleyda Solis 🕊️ retweeted
New manual actions incoming for AI tools and app-building platforms? 😬
Google updated their document on preventing user-generated spam - and warns tool owners to look out for new manual actions. 😬 They specifically call out "platforms and tools that let users publish shared pages, generated content, or web apps" as well as "generated outputs, or interactive tools."
What was added:
▪"Only index content meant for Search" - talks about tools that let users create shareable pages, generated outputs or interactive tools.
▪Watch GSC for alerts "if Google issues a manual action against your site or detects security issues."
▪"Check the page indexing report and Search performance report regularly for unexpected spikes in indexed pages, impressions, or queries that don't match your platform's purpose." They also mention to look for a small number of users generating a large share of indexable URLS.
They don't mention specific tools, but we have recently seen that conversations from Muse (and before that ChatGPT and Claude) were indexed. And also we've seen people creating ChatGPT sites that in some cases have deceived people when they get indexed.
Sounds to me like Google is putting the burden of curation onto the tool makers now. If your tool lets people create content, you need to be really careful about what gets indexed!
developers.google.com/search…
📊 The latest @OpenAI Signals data shows that Information seeking now represents 20.2% of ChatGPT messages, close to Writing at 21.4%. 👇
Top insights worth highlighting:
* Information seeking and practical guidance represent almost half of messages
“Seeking information” increased from 16.7% to 20.2%, while “Practical guidance”, including how-to advice, tutoring and ideation, is the largest category at 28.1%.
* Information seeking is happening outside work: 76% of “Seeking information” messages are non-work related. This includes product information and recipes, along with other specific information requests.
* Information-seeking behaviour varies across markets
In September 2026, “Seeking information” accounted for:
🇪🇸 Spain: 25.3%
🇫🇷 France: 25.0%
🇩🇪 Germany: 22.9%
🇬🇧 UK: 22.7%
🇺🇸 US: 20.2%
🇧🇷 Brazil: 15.8%
🇮🇳 India: 15.3%
Another reason to validate AI search opportunities locally!
* Work-related research into goods and services is gaining share
The median country share of work messages classified as “Obtain information about goods or services” increased from 1.8% to 3.0% between Q1 2025 and Q3 2026.
The dataset covers individual adult accounts and excludes enterprise and Codex usage.
Check out the announcement and download the data: openai(.)com/signals/data/
👀 Useful New & Free Resource by @AirOpsHQ : A ChatGPT ads library, allowing to explore competitor ads and messaging, with prompt previews alongside the ads... Initial coverage focuses on consumer finance and travel 👇 A nice resource to understand the paid side of AI Search and what's shown for the topics you target.
Check it out: airops(.)com/ads-library
Have en SEO horror story in the making? Here's a new useful tool and resource bookmark and refer to: SEO Emergency Room by Laura Iancu 👇 Featuring 60-second triage, including what to do for real world SEO scenarios ....
Changed a URL? Accidentally noindexed a page? Launched something and now search traffic has gone sideways? Find out what to check before anyone starts panicking.
Check it out: searchpedia(.)co(.)uk/seo-emergency-room
📊 After just 3 days, the #SEOFOMO Technical SEO in the AI Search Era Survey has already received 135 responses! Here’s a sneak peek of the answers for “What’s the biggest change AI has brought to your day-to-day technical SEO work?” 👇 The top selected options so far are:
* Faster audits, analysis or issue identification
* Reduced time on repetitive tasks, such as code, tickets and reporting
* New monitoring needs around AI crawlers, citations and referrals
* New focus on AI crawler access and robots.txt / CDN rules
SEOs are reporting efficiency improvements in existing technical SEO tasks along with new monitoring needs and tech optimization priorities and needs (eg. "More time spent checking and correcting AI outputs").
If you work in technical SEO and haven’t taken the survey yet, you have 3 more days to take it and help us better understand how technical SEO work is changing with AI ... and have the chance to win a SEOFOMO tumbler and hoodie!
Take it here: hub.seofomo.co/surveys/seofo…
I'll be publishing the results by the end of the week, and presenting about them and how to address the identified trends and challenges next week at @techseoconnect
👀 @semrush has updated its AI Visibility Index which now shows insights across 9 markets across 22 industries for ChatGPT, AI Mode, Gemini and AI Overviews, clearly showing that despite sharing the same language (English) there are clear differences in sources used and brands showcased across them which are clearly localized ... so if you're still thinking that "what works in the US will work across other English speaking languages because most of the citations come from the US" ... think twice.
Check it out: ai-visibility-index(.)semrush(.)com
/HT @NicoleCPonce
Aleyda Solis 🕊️ retweeted
so, ChatGPT released sample code for their web crawler. Guess what, it completley strips out all Schema. So let's put that myth to bed. H/T no twitter having Rodrigo Stockebrand for this github.com/openai/gpt-oss/bl…
📊 38% more YoY Google searches, 8% fewer organic search clicks… and 41% fewer paid search clicks?! Welcome to the fourth SERP Squeeze Monday! 👇
This week’s query: “coffee tumbler”, comparing September 2026 vs. 2025 in Google US.
What does the @Similarweb data show? More searches, but fewer clicks for both organic and paid results:
* Search volume: 23.6K to 32.5K (+38%)
* Organic search clicks: 3.6K to 3.3K (-8%)
* Paid search clicks: 3.9K to 2.3K (-41%)
Comparing @ahrefs' September 2026 vs 2025 Top 10 SERP snapshots show that:
* In 2025: The SERP showed 10 traditional organic search results.
* In 2026: The SERP shows only 5 traditional search organic results, with an AI Overview, Shopping pack, Top Stories, Image pack and People Also Ask.
Also, Reddit is now shown in 3 of the 5 traditional organic search results in the 2026 snapshot, along with Amazon and Zara Home.
It's (again) not you... it's Google. Growing search demand doesn’t automatically translate into a growing organic search traffic opportunity. And a higher organic share of clicks doesn’t necessarily mean more organic traffic either.
Looking forward to your own examples 👀
Aleyda Solis 🕊️ retweeted
Technical SEO in the AI Search Era in 2026 – SEOFOMO Survey - hub.seofomo.co/surveys/seofo… from @aleyda
🚨 Your SEO & AI Search News and Updates [From #SEOFOMO - Oct 25, 2026] 👇
* Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer
* New Google Business Profiles Home
* Why AI search is still worth investing in, even without traffic or ... Dear SEOs, we must talk about marketing
* How To Create Links for SEO Google Can't Ignore
* SEO Beyond Traffic: Influence, Trust, and Business Results
* The New Rules Of Journalist Outreach, Based On Millions Of Emails
* How to Scale AI Search Optimization with AI Workflows Without Losing Quality
* GEO Guide 2027: How to Improve Visibility in ChatGPT, AI Mode, and AI Search According to 200+ Top Experts and Resources
* AI Overviews Appear on 82.5% of US Brand Searches. Here Are the Brand Pages They Cite the Most
* The Form Before the Answer: How ChatGPT Questions Buyers Before Recommending Anything
* Much more, including SEO & AI Search Jobs, events, tools... and giveaways.
From search specialists like @JShehata @VincetheNero @CyrusShepard @abbysuegleason, and more!
Check your emails or take a look here: seofomo.co/posts/your-seo-ai…
Remember to subscribe in seofomo(.)co
🎥 How to Scale AI Search Optimization with AI Workflows Without Losing Quality? We go through it in the latest edition of Crawling Mondays AI Search Optimization roadmap with @samtorresatl @lazarinastoy @ghostmou, covering:
* Typical errors when automating optimization with AI
* The steps & criteria for successful AI automation for optimization workflows
* Tips, resources and tools for effective AI automation in the search optimization context
* More!
Watch it now: youtube.com/watch?v=h2vwC2kv…
👀 AI Overviews Appear on 82.5% of US Brand Searches - Here's what to do and what it means for your SEO & AI Search Strategy by Yulia Deda / @SERanking 👇
* The most searched brands trigger AI Overviews less consistently.
* AI Overviews rely on the homepage half as much as organic results do.
* After the homepage, AI Overviews most often cite product-related and company information pages.
* About 3 in 5 brand pages cited in AI Overviews don’t rank in the top 10 for that search.
* 61% of AI Overview citations come from platforms brands manage or take part in.
Read more: visible.seranking.com/blog/a…
A fantastic, must-read piece from @gfiorelli1 going through recent debates about the value of AI search ... beyond referral traffic and conversions, it's about marketing 👇
"...we risk confusing the final economic purpose of marketing with the different mechanisms through which marketing creates value... A marketing activity can contribute to future commercial results without being the channel through which the final transaction occurs. This is neither a radical proposition nor an attempt to justify spending money on an emerging technology. It is one of the basic principles of marketing."
A few key topics addressed:
* If conversions are the only metric, should we cancel the podcasts too?
* Search has never been exclusively about capturing demand
* AI Search visibility is not the objective. Relevant brand associations are.
* What about the agentic future?
* What this changes in practical SEO strategy
Read it here: iloveseo.net/dear-seos-we-mu…
📊 Technical SEO in the AI Search Era in 2026 – Take the SEOFOMO Survey and Win an #SEOFOMO tumbler + Hoodie 👇
How are technical SEO priorities and workflows changing as AI search and AI tools evolve? If you’re a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you!
It will only take 5 minutes to answer the questions, it’s anonymous and it will allow us to better understand the challenges and trends when doing technical SEO.
The results will be shared for free in the SEOFOMO newsletter and Website (no need to be subscribed) on November 1st, 2026. You have until October 30, 2026 to fill it out.
Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of an SEOFOMO tumbler and hoodie.
Take it here: hub.seofomo.co/surveys/seofo…
What gets cited and clicked in AI Answers Today... and what should we do about it? My presentation today at Masters of Search #MOS26 🤖 Going through:
* Top AI & traditional search shifts
* AI traffic and citations patterns
* Main actions to stop, start and change based on AI search challenges and needs
Read it here: speakerdeck.com/aleyda/what-…
Thanks so much for having me 🙌😎
A short but sweet time at #mos26 🙌😎 thanks so much for having me! It was so good seeing so many great friends and share with a 🔥 group of AI search marketers 💪
Aleyda Solis 🕊️ retweeted
🚨 New data by SE Visible (The @SERanking companion platform for AI Search)🚨
I know the big, sexy point here to make is, "Are Google's AIO's encroaching on space your brand used to own (i.e., by ranking #1 for your brand terms)? With 82.5% of brand queries pulling up an AIO, that's a good question.
By the way, that number falls off for enterprise brands - so SMBs and mid-size companies beware.
... as the brand website is only cited by AIOs 39% of the time. 😱
However, what caught my eye was not only that but... do you know which pages Google chooses from a brand's site in organic search?
🟢 71.1% - Home Page
🟢 3.8% - About Page
... versus AIOs
🟩 36.8 % - Home Page
🟩 11.7% - About Page
That's quite stark, don't you think?
@CrystalontheWeb remember that webinar we did on "About page SEO"... finally some validation for it!
[See the full study for the breakdown on all sorts of page types and a slew of other data points].
Big thanks to @chris_nectiv Long for sparking this conversation (and for your insight in the article).
Make sure to check what @pelogia @parthsuba77 @aleyda Alli Berry, @danaditomaso Jordan Koene had to say about what the data means!
And of course, amazing job by the team Anastasia Kotsiubynska Svitlana Tomko Yulia Deda and all!
visible.seranking.com/blog/a…
Four in five buying prompts in ChatGPT now get a questionnaire before any recommendation. Most arrive already filled in… here are insights from @mathias_ptacek / @rankscale 👇
* ChatGPT asks for a budget, almost never for a brand
* ChatGPT ticks the middle price band for you
* Ask twice and the form changes
* The form ends in a shopping request
Read more: rankscale.ai/blog/chatgpt-fo…
