you gotta break eggs to make an omelette | web3 advisory - marketing, growth, GTM - prev. dydx, arcus
United Kingdom
Joined January 2022
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if you can't explain what your project does in one sentence, no amount of marketing is going to fix it
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i've run KOL & affiliate programmes at top web3 projects
and most of what CT thinks about KOL marketing is wrong
few things i learned 🧵
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brand awareness and conversion campaigns are different things
both are important, just be clear which one you're running before you judge the numbers
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personal finance is like 90% behaviour and 10% maths
trading is exactly the same tbh. most liquidations are just emotions
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being into crypto in the UK is:
paying tax on gains you can't explain to your accountant
your bank blocking transfers "for your safety"
explaining to your grandma it's not a scam (again)
still here though lol
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stuff i check before working with a KOL:
who's actually replying to them (real people or bots)
how the last few projects they shilled are doing now
whether they've ever used anything they promote
would've saved a lot of projects a lot of money
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tokenised stocks went from a narrative to an actual category so fast
imo whoever makes it as easy as freetrade or trading 212 wins this. those apps took over UK retail because they were just easier to use than everything else
same will happen onchain
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you can always tell when a crypto campaign is paid lol
10 accounts posting the exact same thing within an hour, all with the same 3 emojis
we can all see it
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Life in the UK, part 2:
£5.34 for an average pint (£10 in parts of london)
£1,723 a year for energy, and that's with the price cap
mortgage rates going back up
no wonder everyone's trying to make money online lol
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explaining crypto marketing to my kids:
"people give mummy's clients real money for internet money"
"can you see it?"
"no"
"can you hold it?"
"no"
ok yeah when you put it like that i get why people think it's a scam lol
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the bank of england just put rates UP to 4%
if you were waiting for cheaper mortgages, not this year
and with inflation heading to ~5%, cash in the bank is quietly losing value. which is exactly why people keep asking me about crypto and stocks
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