Take the guesswork out of your business, with strategic lead gen copy + funnels that deliver. Big fan of coffee, murmurations and giraffes.
Brighton
Joined May 2009
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Sign up for Tuesday Email Club, and you'll get a weekly email marketing tip you can implement immediately (including copy ideas and bite-sized strategy)
Plus a subscriber-only bonus: a free call with me to go through your email strategy 1:1.
Sign up: tuesdayemailclub.com
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Alice Cuninghame retweeted
People are still crashing out that I wear men’s suits. I think it’s probably because I rock a suit tbh. Here’s the thing: a lot of detrans women do go towards femininity. I never will because I’ve never been that type of woman. Let me be the one who challenges stereotypes of what a woman should look like. Woman is not a “look.”
Telling me that I cannot be a masculine presenting woman is what got us into this trans mess in the first place. Leave the gender nonconforming gays alone.
The way to secure a consistent stream of leads isn't necessarily to set up a webinar funnel, or to go all-in on cold outreach, or to create a lead-gen quiz...
I mean, it could be. But the reality is that the mechanics don't really matter. What matters is having:
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3) A way to convert them (usually a landing page).
4) A way to develop your relationship with them so they become excited buyers (usually emails).
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Just spotted: "World-class direct response email copywriter wanted. $50 per email". 🤣Now, that's clearly not a viable fee (even those who aren't 'world class'). But it does highlight something interesting that many businesses don't think about...
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To write copy that converts, you need to spend time on voice-of-customer research. A lot of time. You need to develop empathy for your prospects feelings and beliefs.
Ecomm brands take note: it's kinda annoying to get shipping confirmation emails from DPD or UPS that don't tell me who the parcel I'm expecting is from, and nothing from the actual brand. I ordered 3 things in 1 day - I wanna know what's coming when!
Anyone joining us? This'll be awesome!
Last day to register for the beta cohort of SaaS Email Bootcamp! bit.ly/3rZxn9O
Got a great group already w/ @AliceCuninghame @mariefique_mktg @Elysienne_in @ThatWriterJon @heykatgarcia @_kaydelrosario @TomSlipkus @theroshnishaikh @JenGreenhalgh @copymarcusford + more!
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Every August I get nervous that things are too slow. Every September I'm up to my eyeballs in work.
Next year, I'm taking August off!
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It's not just OK to have more than 1 way to sign up for your list. It's essential.
- I might close your pop-up, but then discover I love your products once I've had time to browse. How do I sign up then?
(1)
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- You might catch my eye on Instagram - but I never think to visit your site. Can sign up direct from Insta?
- I might curious but sceptical. A discount isn't going to entice me yet - I don't want to buy yet. Do you have something less salesy to engage me - like a quiz?
(2)
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Stop chasing quick wins with your emails. If you're asking people to hand over their cash, you'll need to show them you give a damn - and that requires more than discount codes.
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Love this email approach by @blacks_online. Asking for a birthday in your sign-up form adds friction, doing it this way makes it enticing.
I'd make the 2nd half continue the theme - hinting at what the gift might be and encouraging subscribers to imagine using it out in the wild
If you offer an incentive for people to sign up for your list (like a discount code or free shipping), are you 100% sure your subscribers get that incentive when they sign up?
I'm always surprised by just how many brands offer an incentive and then don't deliver on it (1)
Not just in the first welcome email of course - ideally you need a welcome sequence that moves them smoothly from 'interested' to 'hell yes'.
That first email is key - and it's likely to get better open rates and engagement than any other email. Don't waste that opportunity. (3)
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