Complex solution management for Market Research buyers. Building panels, measuring behaviour, evaluating ads - whatever you need. Over 20 years of experience.
England, United Kingdom
Joined October 2018
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Amplify retweeted
Arno Hummerston, @Amplify_mr: "When we talk about fraud, it appears a low bar that we expect people to not be fraudulent. I don't think we should be saying our panels are high quality because they are not fraudulent." #mrx #ascorg
It’s all about fraud. #ascorg #dataquality. But it isn’t. It’s about so much more….
Oscar Carlsson, @CintGroup: "Companies from across the board are stepping up and improving technology and practices to help protect from the threats that are coming."#mrx #ascorg
Oops. Maybe our presentation later might annoy people cos of the language we use. We are not pulling lunches on data quality. People need to be nervous and shocked. #ascorg
Anyone available for a quick chat to try and sell us some sample? Big project. Find Arno (tall guy with curly hair) #SampleCon
Apparently clients could be laid off if they don’t provide quality data. So why don’t they care more about it and make choices based on suppliers’ efforts to provide quality? #SampleCon
Independent quality audits have been raised. About 10% of audience said they would provide data. It’s all about a definition that we will never agree on. We can’t agree on definitions of gender FFS #mrx #SampleCon
Great panel discussion about quality. Sadly all it means we know what is wrong but we haven’t done anything about it. “We optimise for growth”. Yep. That’s about it. #SampleCon
Jon Kay raises the question of data quality. Are people who they say they are? Well done. Biggest issue if the day. #SampleCon10
Let’s try this…#SampleCon anyone got proprietary sample (online preferably) at scale in the US - needed urgently for an app download project.
Let’s try this…#SampleCon anyone got proprietary sample (online preferably) at scale in the US - needed urgently for an app download project.
BEHAVIOURAL TRACKING
We've helped our clients uncover how people use the web & mobile apps to show where opportunities exist – whether to inform media planning, identify consumer journeys or optimise content & products.
#marketresearch #data #surveys #behaviouraltracking
National Bubble Wrap Day! Did you know...bubble wrap was invented in 1957 by Al Fielding and Swiss engineer Marc Chavannes. They were creating an air-filled cushion for IBM.
#marketresearch #data #surveys #nationalbubblewrapday #ibm #MarcChavannes #alfielding
