B2B Demand Gen/ Growth leader • I work with CxOs to level-up their GTM motion • Built and led stuff at ClickUp, Superside, Top Hat • Fractional these days 🌖
Toronto
Joined August 2009
- Tweets12.1K
- Following1.1K
- Followers3.5K
- Likes6.3K
Amrita Mathur retweeted
- stepping in to take things off their manager’s plate w/o being asked
- swimming outside their lane routinely
- asking lots of questions about pretty much everything and challenging core assumptions. For e.g. in marketing: the biz model, ideal customer profile etc
Amrita Mathur retweeted
We evolved to desire sugar because it was a good source of energy, and relatively scarce. But when we learned to mass-produce it, our love for it suddenly went from asset to liability. The same is now true of information. Our curiosity, which once focused us, now distracts us.
Amrita Mathur retweeted
2020 is the year #DesignOps will rapidly evolve.
We believe that it will expand it's focus from benefiting designers, to using design to benefit an entire org.
DesignOps will exist to support and amplify the value creating activities of the entire organization; through design. – at Toronto, Ontario
Amrita Mathur retweeted
The future of work is not "freelancer marketplaces" or "gig economy platforms", but solid jobs that are flexible and remote.
Amrita Mathur retweeted
All too often, in a startup marketing meeting we come to a slide which I call “the marketing sh!t list”.
It’s a list of a dozen or so tactics.
No data. No campaigns. No strategy.
This isn’t how you do marketing.
Start with your customer.
First, find out where they hang out.
Amrita Mathur retweeted
In Opinion
“School is the only place in the world where you’re expected to excel at everything, and all at the same time. In real life, you’ll excel at what you do best and let others excel at what they do best,” writes Margaret Renkl.
nytimes.com/2019/05/31/opini…
Amrita Mathur retweeted
Artificial intelligence doesn’t run on magic pixie dust. It runs on invisible laborers—many with master's degrees—who train algorithms relentlessly until they’ve automated their own jobs away. trib.al/ASBxkq7
Amrita Mathur retweeted
“As a leader, be willing to show vulnerability. By naming the unknowns, the tensions, and the fears, you open up the space to engage with them.” ideou.com/blogs/inspiration/…
Amrita Mathur retweeted
"Google performed a large 4-year study to find out what made great teams different from not-so-great teams, and the biggest differentiator by far was psychological safety. The greatest teams were empowered to be so candid that they were able to openly and easily admit mistakes."
An introduction to psychological safety: Why creating a climate of openness in the workplace matters, and how to do it: buff.ly/2EcgbVK via @RangeLabs
Amrita Mathur retweeted
It wouldn't sway a lot of votes, but I'd like to see presidential candidates take a pledge to ban applause during the SOTU and limit it to 30 minutes.
Amrita Mathur retweeted
"Learn to code" is what media types have been glibly telling jobless manufacturing workers for years -- jobless media types are now being trolled with the same glib advice, in order to highlight how unfair and condescending it is. Just in case anybody fails to grasp the meme 🙂
Amrita Mathur retweeted
Happy New Year! If you're still working on your 2019 resolutions, don't only plan what you want to do, but also plan what you want to learn. This may be the best investment you can make in your future. I regularly set learning goals for myself, and hope you will too!
Amrita Mathur retweeted
This study produced a lot of interesting data about what people value. It is a shame that everyone seems to think it's about self driving cars.
A self-driving car can choose who dies in a fatal crash. These are the ethical considerations. wef.ch/2P0GdCT #automation
Amrita Mathur retweeted
From Hollywood to Bollywood, the #MeToo movement has hit India with #MeTooIndia.
Here's how it happened: bloom.bg/2CNspW1 #tictocnews
Amrita Mathur retweeted
Reality is neutral. Our reactions reflect back and create our world.
Judge, and feel separate and lonely. Anger, and lose peace of mind. Cling, and live in anxiety. Fantasize, and miss the present. Desire, and suffer until you have it.
Heaven and hell are right here, right now.
Amrita Mathur retweeted
Out of the box thinking. Singularity of purpose. This is the 10x cotton candy eater. nitter.gq/delightdestiny/status/…
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
Amrita Mathur retweeted
It's not the cornerstone of healthiness you might think it is. girlboss.com/girlboss/2018/3…
Amrita Mathur retweeted
"If there’s one fundamental truth about social media’s impact on democracy it’s that it amplifies human intent—both good and bad." trib.al/eQAY0E2