Communications, issues management and PR specialist. News and shoes enthusiast. Mama. Writer. Mental health advocate. Ex-pat. Opinions are mine alone.
Abu Dhabi
Joined November 2010
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.@ForeverNew Really abhorrent customer service. I made an online order and the wrong dress was sent. Why do I need to go out of my way to fix your mistake and get my money back? I *at least* expect a discount on a future order. If I ever decide to shop with Forever New again. 🤦🏻♀️
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According to this guy, ice cream was an important tool for raising morale during WW2. They figured out how to make it on subs in the South Pacific. Why has no one made a movie about this yet? youtu.be/Qiyo8D0nH70 #icecreamreport
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Amy Robertson retweeted
A VERY long shot…but if anyone was on flight BA177 from Heathrow to JFK yesterday (Tues 4 April) at 1.10pm and landing at 3.30pm and found this little fella, there’s a distraught little boy who would love to be reunited with him. Get in touch if you can help. Thanks
The robots are coming! theguardian.com/commentisfre…
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Yesterday my employer requested a “No-Objection Certificate” from my “sponsor” so that I can legally work for them.
Translation: I needed a permission slip from my husband to work, and I’m surprised it’s the first time I’ve been asked for one. #canadianinthemiddleeast
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So @MACcosmetics is scrapping the 32-year-old free product incentive for Back2Mac for….greater impact? Stay tuned for details? You guys know that’s a major fail that is going to lead to less recycling, right? It’s also going to make you even less relevant in the crowded market.
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Helpful thread on the editing process for anyone who needs one. Keep in mind yours might be a little different, and that’s cool.
I've edited 3+ million words in 5 years.
"Step away for 12 hours, then edit" is elementary advice.
Here's the 3-step process pros use to polish drafts to (near) perfection:
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Looking for info from folks who have transited through Hong Kong. Is an hour and 20 minutes enough time provided it’s all the same ticket? Also, does anyone have experience with Cathay Pacific?
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THIS! “Trauma-informed” may not mean what you think it does. Use it in an informed way — and please, remember that trauma is sometimes unseen.
"Trauma Informed" does NOT mean "I have trauma, so I can relate."
"Trauma Informed" does NOT mean "I'll be 'extra nice' because people have trauma."
"Trauma Informed" indicates:
🧵
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Yes! This is what I mean when I refer to flow, but Erica’s description is much clearer. ;)
Quick content writing tip:
To make sure content flows without friction, write each sentence with the previous one in mind.
Aim to carry the idea forward so it’s connected.
But avoid repetition so it’s not redundant.
Every sentence should work to forward the narrative.
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Great advice — I always leave my feedback in bubbles with specific rationale instead of just making changes throughout. But doing it in only part of the draft is a great idea that I will try!
If I'm editing a new writer, there's a higher chance they'll get it "wrong".
This is normal. We're still getting used to each other.
So, I'll show them in suggested editing mode what I want to be changed and HOW I'd change it.
But only in the first 30% of the draft.
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Amy Robertson retweeted
Editing is like looking at an imperfectly frosted cake, grabbing an icing spatula, and smoothing out the edges. Also, moving some of the decorations around so they really pop. Add some powdered sugar for a lovely final touch. Step back. Voila. A masterpiece.
This. As a bonus, explaining your edits helps ensure that they’re necessary and not driven by personal preference or style.
If someone’s editing my work, I need to feel respected. Harsh edits are great, as long as they’re purpose-driven.
This is why a show don't tell approach wins.
Don’t just make changes, explain changes.
Don’t say “change this” say “change this because X, Y, Z”.
Teach as you go.
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Raise your hand if you remember this kid. Here’s the simple story behind the ad — a small agency did a lot with a little. cbc.ca/radio/undertheinfluen…
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