Founder @Location3. Local Marketing Enthusiast. Hike, Bike, and enjoy music festivals!
United States
Joined June 2008
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- Following724
- Followers1.1K
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Might as well apply!
You have a month left to get your share of Facebook's $725 million settlement — here's how cnb.cx/3Dw6GiL
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#Gannett is suing #Google where there has been a long-standing attack on how it dominates internet advertising and takes large hidden revenue split % with its syndication partners.
This has been an issue for years from all sorts o…lnkd.in/eNSbmG8B lnkd.in/efZ4VVeT
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Local Organic traffic, also known as Earned and Owned Media is a big deal for Multi-Unit and #Franchise brands especially on Search Engines #Google and #Bing.
Discussing #LocalSEO with recent prospects of Location3 there seems to be confusion between Loc…lnkd.in/etPvC-AW
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#FranchiseMarketing Community is facing headwinds!
Many do not have answers or the right partners to guide them to what's about to come.
#DigitalMarketing is about to get even harder, and some #Franchise Systems who do not have the proper infrastructur…lnkd.in/eDT_X22A
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#SEO is continuously becoming a challenge for #Franchise Brands.
One day your brand is on the top spot of the Search Engine Result Page (#SERP) and next you could be on the bottom.
There are many ranking factors that influence the position of your brand…lnkd.in/eVypqcKV
From #AI to Full Funnel Marketing strategies. There are a number of #franchisemarketing learnings in this #podcast from Location3's @813Digital. Nice interview @jackmonson.
Listen in! lnkd.in/eNMrPNRm
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Next week at Localogy my fellow #CFE Michelle McKee of Annex Brands, Inc. and I are going to discuss a wide range of topics around Franchise Brands utilizing digital marketing and emerging technologies.
Here are a few questions we have prepared for each…lnkd.in/euMrCg4N
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#HomeServices 🏡 is one of the fastest growing #Franchising sectors.
Anywhere from Painting services to Carpet cleaning #Franchises are being opened in all territories around the United States.
The opportunity and challenge I see are the company names…lnkd.in/egujQ6SX
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There is a narrative in #LocalSearch around #ListingManagement that influences decision makers:
It’s making multi-Location brands believe that if you publish on 200+ directories through a syndication network you’re going to have higher rankings on Google…lnkd.in/e4QAw_g5
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As indicated in the recap below AI was the hot topic at #IFA2023.
Believe it or not I also spent a lot of time discussing web sites and how some brands are stuck on custom CMS systems paying enormous recurring fees. A lot of education still needed for…lnkd.in/ghiD6d6y
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These are the 3 most important #FranchiseMarketing topics that you should leave with an understanding at this year’s #IFA2023 Conference:
1) #LocalMedia Mix – Paid Media, Earned Media and Owned
2) Understanding the Core 4 #data sets
🎯 Performanc…lnkd.in/e3Pm9FsY
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#LocalSEO is going to be a popular topic discussed at #ifa2023. There are challenges and opportunities it's currently facing. If you're attending I look forward to the dialogue and come by Booth 829 + 831.
Less then a week to go till Vegas!
#franchise…lnkd.in/e84NZBYD
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At first glance it doesn't look like #Bing #chatgpt has been integrated into local results.
The local pack and the organic crawled based results #SERPS just have a different layout.
Anyone else seeing something different?
#localseo #localsearch #franc…lnkd.in/efiUzGu4
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Microsoft announces new AI-powered Bing homepage that you can chat with: Follow for live updates cnb.cx/3DNyGPh
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#Bing and #Google should be disavowing #Citations like they already do with #Backlinks in their respective Webmaster Tools.
Take Service Area Businesses (#SAB) for example. None of the meaningful #SearchEngines are accepting physical location data.
The…lnkd.in/eTMRz5zi
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#Google is testing new AI Chat products to integrate into the Search Engine Results Pages (#SERP).
This sentence in the article is an actionable indicator for #SEO:
The company is also testing an alternate search page that coul…lnkd.in/ek7mHHxr cnb.cx/3WYstqq
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Are there any #LocalSEO take aways for #Franchisors to learn from the leaked #Yandex web ranking factors?
It seems there are not many actionable learnings!
The focus for SEO is still on the 3 main high arching themes with #Google / #Bing which is…lnkd.in/eWKS4wuS
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#IFA2023 Annual Convention starts less than 4 weeks away in Viva Las Vegas!
The term #Data will be used frequently at the Convention.
For many #Franchise Systems there are challenges compiling, tracking, merging, understanding, etc. the utilization of t…lnkd.in/eaPi_9Sa
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