Media & advertising historian, #brandedcontent past & present; author of A Word from Our Sponsor and forthcoming Sell-e-vision: How the Ad Industry Shaped TV
Joined March 2010
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Cynthia B. Meyers retweeted
Armstrong sponsored the TV docudrama Armstrong Circle Theater at this time—live broadcasts of re-enactments of current events, such as the Soviet invasion of Hungary in 1956 you can find that one on YouTube)
Cynthia B. Meyers retweeted
"Design a good and dependable car and sell it to people at a low price. That was the idea. Build it in volume to keep down the cost, and take a small profit on each car instead of a big one. That was how to work it." (1941)
Cynthia B. Meyers retweeted
Recommend Episode 5 (Fake It Till You Make It) of @JohnCarreyrou podcast "Bad Blood: The Final Chapter"--he analyzes how Silicon Valley culture informed Elizabeth Holmes' behavior--helps explain her consistent misrepresentations
Cynthia B. Meyers retweeted
"The one-room country schoolhouse with its pot-bellied stove, wood box and water bucket has been largely replaced by the modern, completely equipped Consolidated School. For this, we can thank the motor bus." (1943)
Cynthia B. Meyers retweeted
This was a problem for sponsors of 1950s TV programs too. Audiences seemed to prefer Westerns to portentous dramas like the US Steel Hour
Branded entertainment often goes unseen because brands overlook essential planning, not because they lack strong ideas.
Success requires a different approach from traditional advertising. Brands must understand what audiences want. They need clear business goals and measurable results. adweek.it/4s9K4gv
Cynthia B. Meyers retweeted
I've been contacted by a law firm looking for clients who want to sue AI co's for using their books--except that I gave permission.
New techs bring new business opportunities--in this case, lawsuits!
Cynthia B. Meyers retweeted
"Elmer, the bull, glared at Beulah's arithmetic book and the world in general. 'Madam,' he snapped, turning to Elsie, the Borden Cow, 'you handle the house-work and I'll take care of the mathematics. The answers in the book are wrong and I can prove it.'" (1944)
Cynthia B. Meyers retweeted
Written by legendary adman Elbert Hubbard, marketing innovator at the Larkin Soap Co! Coincidentally I just visited the Roycroft campus and bought a pile of his pamphlets
A small pamphlet (in the Roycroft series “Little journeys to the homes of great musicians”) on the life of the Italian composer Giuseppe Verdi, who was born #onthisday in 1813. Read it here: publicdomainreview.org/colle… #otd
Cynthia B. Meyers retweeted
He was an adman who realized that repetition worked! Repetition in ads was hotly debated—the anti-repetition school won after the 1960s, mirroring the progressive turn in education, but maybe repetition *does* work
You can listen to the first two episodes of the new season of Sold a Story today.
We also have things for you to watch.
Who was Zig Engelmann?
youtube.com/shorts/g_4kOdWud…
Cynthia B. Meyers retweeted
"Modern enriched white bread is the result of two years' work by government and the baking industry to develop the best white bread America ever had." (1943)
Cynthia B. Meyers retweeted
"With Kleenex there's no wastefulness, no fumbling to unnerve you--These tissues pop up--one by one--save money as they serve you!" (1954)
