App Science®

Meet our SVP of Product & Data, Josh Melick! With a deep background in Adtech, SaaS, & entrepreneurship, Josh is a proven innovator who is passionate about leveraging data to transform CTV advertising. He leads the charge in bridging client needs w/ cutting-edge tech solutions.

We are witnessing the evolution of the modern TV viewer. Our advanced AI-powered analytics and audience segments capture device-level insights into diverse audiences, reflecting a more accurate representation of today's multifaceted market. Learn more: sabio.ws/49fs8aF

Meet our EVP, Helen Lum! Helen oversees all business & growth strategies. Recognizing a need for actionable insights in CTV, she was motivated to build a solution—which led to the creation of App Science®. Before this role, Helen helped build & manage @SabioInc global AM team.

At CIMM West, our SVP Josh Melick, joined a panel on the connection between identity resolution & audience measurement. Josh highlighted how services like App Science bridge offline & online data for diverse audiences balancing privacy & advertiser demand for authentic insights.

Josh Melick, SVP of Product & Data, will speak at CIMM West—CIMM's first in-person event on the West Coast! On Nov 12, Josh will join fellow industry experts to discuss the connection between identity resolution & audience measurement. If you plan to attend, connect with us!

AI has been in our DNA from the start serving as a powerful tool that helps us push boundaries. Our SVP shares how we leverage our AI-driven models to drive better results for our partners. With AI at our core, we’re not just embracing the future of measurement—we’re shaping it.

Wrapping up the week with a recap of the CIMM Summit! Our SVP, Product & Data, Josh Melick, shared insight on advanced audience measurement & analytics for diverse audiences, including: 1️⃣Measuring diverse audiences at the language level 2️⃣How this enables performance & success

Check out Helen Lum, App Science® EVP, on the latest episode of the Programmatic Digest Podcast 🎙️ Helen shares insights and dives into key topics like data challenges, third-party measurement, and our unique device-first household graph. 🎧 Listen now! sabio.ws/4eUuVI2

Are you attending the CIMM Summit in New York next week? 🗓️ On October 8, our SVP of Product and Data, Josh Melick, will be there to delve further into measurement and analytics around diverse audiences, and to share examples of advanced audience measurement approaches.

Last week, our SVP Product & Data, Josh Melick, participated in an interactive panel about the future of AI in the CTV/OTT workflow at the OTT.X Summit! We're proud to be at the forefront of this shift, using AI to power our advanced data analytics that drive results for brands.