Sarah Clarke (@ArtsAtRandom) header
Sarah Clarke (@ArtsAtRandom) profile picture

Sarah Clarke

@ArtsAtRandom

Marketing, arts, data, insights, charities - and now working to support Stop Scams UK members fight fraud and scams.

 Billericay/Chicago/NornIron
Joined July 2009
  • Tweets13K
  • Following3.8K
  • Followers1.5K
"It blurs authorship. If you did not personally write the deceptive message or build the false document, the act feels less like yours." This is an interesting read on the effect of #AI on rationalisation when it comes to the psychology of #fraud: letstalkfraud.com/fraud-tria…
Image from Sarah Clarke (@ArtsAtRandom)
9
If you work in #comms, #digital, PR, #marketing or #fundraising in the charity sector, don't forget to share your thoughts in our survey before it closes at 5pm tomorrow! Take part to help highlight how the sector can better support #charity communicators. bit.ly/3QKRODd
On a black banner at the top, white text reads CharityComms Salary and Organisational Culture Survey 2024. On a light green background, black text reads A third of charity communicators tell us they are planning to change jobs in the next 12 months. Under that, on a blue banner, white text reads In collaboration with Agenda Consulting. Underneath in white text on a lack background reads Survey closes 31 January 5pm. To the right, is a photo of a black magnifying glass with a small wooden figures beside it.

ALT On a black banner at the top, white text reads CharityComms Salary and Organisational Culture Survey 2024. On a light green background, black text reads A third of charity communicators tell us they are planning to change jobs in the next 12 months. Under that, on a blue banner, white text reads In collaboration with Agenda Consulting. Underneath in white text on a lack background reads Survey closes 31 January 5pm. To the right, is a photo of a black magnifying glass with a small wooden figures beside it.

26
🏆Just a few more days to nominate yourself or someone else you think is doing amazing comms work in the #charity sector for the CharityComms #InspiringComms Awards! From Rising Star to Team of the Year, the deadline to enter is Mon 21 Oct, so get going! charitycommsicas.evalato.com…
Gold trophy highlighted on a navy spotlight, with black background and gold and white sparkles. Text reads 'CharityComms Inspiring Communicator Awards 2024' with logo of white speech bubble with gold heart inside. Text around it reads: Enter the awards today. A gold banner with text reads: Deadline 21 October, 12pm. Includes gold LinkedIn logo and account name @Charity Comms, as well as in white text 'Sponsored by Creative Concern', including their logo.

ALT Gold trophy highlighted on a navy spotlight, with black background and gold and white sparkles. Text reads 'CharityComms Inspiring Communicator Awards 2024' with logo of white speech bubble with gold heart inside. Text around it reads: Enter the awards today. A gold banner with text reads: Deadline 21 October, 12pm. Includes gold LinkedIn logo and account name @Charity Comms, as well as in white text 'Sponsored by Creative Concern', including their logo.

28
After a fantastic (in-person, woo!) workshop yesterday, full of new ideas and connections, here's a little throwback #watercolour snail #illustration to remind me to slow down and take it all in...
A watercolour and black ink illustration of a blue snail, with a stripey shell. On the left of the picture is a pen and the edge of a watercolour paint set can be seen in the top righthand corner.

ALT A watercolour and black ink illustration of a blue snail, with a stripey shell. On the left of the picture is a pen and the edge of a watercolour paint set can be seen in the top righthand corner.

2
70
#CoffeeBadging in style, super excited about a whole @CharityComms team away day!
Photo of a woman with blonde hair holding a coffee cup that says "but first...coffee." She's wearing a white and black patterned top and standing in front of a framed piece of art on a wall. The artwork is black and white, and shows a naked drawn figure, holding a paintbrush, painting a big black blob with the black paint dripping down. The words at the bottom say "FREEDOM OF EXPRESSION".

ALT Photo of a woman with blonde hair holding a coffee cup that says "but first...coffee." She's wearing a white and black patterned top and standing in front of a framed piece of art on a wall. The artwork is black and white, and shows a naked drawn figure, holding a paintbrush, painting a big black blob with the black paint dripping down. The words at the bottom say "FREEDOM OF EXPRESSION".

1
5
183
SO inspired by today's #CharitySocialMedia that me and Rocky made a thing at lunchtime...
29
- Understand your audience - Add value - Use trends - Create in-platform as much as you possible can Brilliant #TikTok tips from @rebs_curtismoss at #CharitySocialMedia
1
42
Entertainment is key when thinking about #TikTok content, as the second reason (behind connecting with friends and family) for being on social. #CharitySocialMedia
1
39
- TikTok and Instagram reels are the "champions of earned reach" - they have huge potential for an impact much greater than just your number of followers. - Build your content and social strategies around your key audiences. #CharitySocialMedia
1
60
Is it a meerkat...? In honour of #TakeYourDogToWorkDay, here's a video of my wee working-from-home companion jumping up to let me know that he's ready to come in from the garden.
2
80
Amazing to see more than 300 people in our Zoom room this morning to hear more about framing and developing powerful narratives to drive social change! #CCFraming
1
2
64
What is framing? Framing is the choices we make about the ideas we share, how we share them - and what we leave unsaid. These choices change how people think, feel and act. #CCFraming
Orange text on an off-white background saying: What is framing? The choices we make about the ideas we share, how we share them - and what we leave unsaid. These choices change how people think, feel and act.

ALT Orange text on an off-white background saying: What is framing? The choices we make about the ideas we share, how we share them - and what we leave unsaid. These choices change how people think, feel and act.

1
2
4
148
Making sure issues are coordinated to amplify all of our voices means we can move from a confusing cacophony to more of a coherent message, heading in the same direction. #CCFraming
White outline of a big arrow on a dark blue/green background, pointing to the right. There are lots of much smaller thinner arrows, inside and around the large arrow. While they are also generally pointing to the right, they are at lots of different angles.

ALT White outline of a big arrow on a dark blue/green background, pointing to the right. There are lots of much smaller thinner arrows, inside and around the large arrow. While they are also generally pointing to the right, they are at lots of different angles.

1
3
29
Now it's time for a practical workshop with @CreativeConcern on making video integral to your strategic #marketing mix.
1
35
EDI is not an add on. It's not something separate to your other strategies, but should be embedded throughout. #CCMarketing24
Test says: Understanding EDI Equity: Ensuring fairness and impartiality in processes, systems and opportunities. Diversity: Embracing and respecting differences among individuals. Inclusion: Creating an environment where everyone feels values and respected, regardless of differences.

ALT Test says: Understanding EDI Equity: Ensuring fairness and impartiality in processes, systems and opportunities. Diversity: Embracing and respecting differences among individuals. Inclusion: Creating an environment where everyone feels values and respected, regardless of differences.

1
1
31
It's the second day of our #CCMarketing24 conference, with lots more insightful sessions lined up from 10am this morning. Happy Thorsday!
1
1
20
Load more