Athena SWC is an outsourced provider of new business development, demand generation, marketing and sales support, focused on B2B, complex sales environments.
Buffalo, NY
Joined December 2013
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Congratulations to Dominick Azizian on 5 years with Athena! We’re glad to celebrate this milestone with you.
Happy work anniversary, Dominick!
No tricks. Just better leads. 🎃
This Halloween, we're wishing our clients, partners, and followers a fun and spooky day.
And if your website is attracting more ghosts than qualified leads, it might be time to take a closer look at your marketing... vbt.io/athena-swc/Post/Tweet…
Already have an SEO or website provider but need help turning that demand into sales conversations?
Athena's Hybrid program combines targeted outbound prospecting with follow-up on the inbound inquiries generated through your existing digital... vbt.io/athena-swc/Post/Tweet…
Outbound prospecting takes time, and manufacturing sales teams already have plenty competing for their attention. Building target lists, identifying decision makers, making calls, sending emails, qualifying prospects, and following up can be difficult... vbt.io/athena-swc/Post/Tweet…
Generating an inbound lead is only the beginning.
Manufacturers can invest in SEO, improve website visibility, and generate more inquiries, but those opportunities still need to be reviewed, qualified, and followed up with.
Athena's SEO with Lead... vbt.io/athena-swc/Post/Tweet…
Are you at FABTECH? Don't miss Athena SWC's Managing Director and CEO, who will speak about using AI to boost online visibility!
Stop by N225-226 at 3:00 PM for a can't-miss presentation.
Manufacturers often have sales and marketing activities happening in different places: SEO generates website traffic, sales handles prospects, and someone else may be responsible for following up on inquiries.
Athena's Integrated program brings those... vbt.io/athena-swc/Post/Tweet…
Heading to FABTECH this week? Don't miss Athena SWC's Managing Director and CEO, who will speak about using AI to boost online visibility!
Stop by N225-226 on October 21, 2026, at 3:00 PM for a presentation you can't afford to miss.
Happy birthday to Matt!
Join us in wishing Matt a great birthday and a wonderful year ahead. We hope you enjoy your day!
AI can build a website quickly. But should a manufacturer rely on it to build the company's website?
Speed and lower upfront costs can be appealing, but manufacturers also need to consider SEO, content quality, security, ownership, scalability, and... vbt.io/athena-swc/Post/Tweet…
What happens after someone submits a form on your manufacturing website? If the answer is "someone eventually checks the inbox," there may be a bigger problem than you realize.
Inbound inquiries need an owner, timely follow-up, qualification, and a... vbt.io/athena-swc/Post/Tweet…
Help us congratulate Zach Costello on his work anniversary with Athena SWC!
Zach has been part of the Athena SWC team for nine years, and we're happy to recognize this milestone and all he has contributed to the team.
Congratulations on 9 years, Zach!
More website traffic does not necessarily mean more business.
For manufacturers, measuring SEO ROI requires looking beyond rankings, traffic, and form submissions. The full picture comes from tracking qualified leads through the sales process and... vbt.io/athena-swc/Post/Tweet…
Schema markup can sound more complicated than it actually is.
For manufacturers, it is a way to give search engines additional context about what your website contains?from products and services to company information, FAQs, and articles.
But schema... vbt.io/athena-swc/Post/Tweet…
AICC Members:
AICC is hosting a webinar given by our CEO and Managing Director, Todd Zielinski. The webinar is free for AICC members.
Learn more: aiccbox.org/events/event/win…
Going To MAPP Benchmarking & Best Practices Conference?
Athena CEO and Managing Director Todd Zielinski will speak at the conference on September 30 in Indianapolis. Don't miss "GEO & AEO for Manufacturers: What AI Search Means for Visibility,... vbt.io/athena-swc/Post/Tweet…
Plastics Manufacturers:
Athena CEO and Managing Director Todd Zielinski will speak at MAPP's Benchmarks and Best Practices Conference on September 30 in Indianapolis. Don't miss "GEO & AEO for Manufacturers: What AI Search Means for Visibility,... vbt.io/athena-swc/Post/Tweet…
Most manufacturers have sales goals. Few can accurately answer the question: How many opportunities, meetings, and qualified leads do we need to hit those goals?
Join Todd Zielinski, CEO of Athena SWC, for Scoring Big in Sales: Using the Moneyball... vbt.io/athena-swc/Post/Tweet…