Builders of the Women’s Beautiful Game! Join us and commit to growing women’s ⚽️ globally! 8th #AthensWFS: Sept/Oct 2027 🌎 #InvestEmpowerInspire #IWFHS

Hellas
Joined June 2019
Classic Ellie Carpenter and Sam Kerr link up for Australia 🇦🇺😌 🎥 @ParamountPlusAU
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📣🌍 Strategic Sponsor Announcement: Senda Athletics joins the 7th Athens Women’s Football Summit! We are proud to announce that @SendaAthletics will join us as a Strategic Sponsor of the 7th Athens Women’s Football Summit (1–2 October 2026) on the beautiful Athens Riviera! At AthensWFS, we are delighted to team up with an innovative, player-focused and truly international company that is genuinely committed to the growth and development of women’s football. Senda Athletics is a US-based futsal and fútbol brand rooted in Argentine heritage, born from a love of Latin American fútbol and built on Fair Trade Certified manufacturing. Today, Senda supports the women’s game at every level — sponsoring professional female futsal and soccer athletes, partnering with leagues, teams, and federations from grassroots to international competition, and engineering the highest-performing gear to meet the demands of athletes. From the grassroots to the global stage, Senda is helping create greater opportunities for female athletes while putting the needs of players at the heart of what it does. We are also delighted that Macarena Larrosa, Marketing Manager at Senda Athletics, will be joining us in Athens as part of the Senda team, bringing her perspective and experience to the conversations taking place at AthensWFS. “AthensWFS is honored to team up with Senda Athletics, an innovative, player-focused and truly international company that is genuinely committed to women’s football,” said Marios Christos Sfantos, Esq., Co-Founder & President of AthensWFS. “Their commitment to athletes, their international outlook and their belief in creating greater opportunities for women and girls in the game make Senda a natural partner for AthensWFS. We are delighted to welcome them to our growing global community of leaders, innovators and changemakers who are helping shape the future of the women’s game.” “Senda is proud to join the Athens Women's Football Summit,” said Ricardo Gaitán, Senda’s Chief Marketing Officer. “This partnership reflects our commitment to advancing the women’s game and standing as an ally to highlight the opportunities that exist for growing women's football.” We look forward to welcoming the Senda Athletics team — and Macarena Larrosa — to Athens as we bring together leading voices from across the global football ecosystem for two days of leadership, ideas, connections and action for the future of the women’s game. Welcome to AthensWFS, Senda Athletics and Macarena! 🇺🇸🇦🇷🇬🇷⚽️ #AthensWFS #AthensWFS2026 #WomensFootball #WoSo #SendaAthletics
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📘 The FIFA Legal Handbook 2026 is now available! The latest FIFA regulations, legal guides, documents & circulars, including the new RSTP entering into force on 1 January 2027. ⚖️⚽️ Available in EN, ES & FR at legal.fifa.com. More info 👇 inside.fifa.com/legal/news/p…
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🏆 🇪🇸 Spain’s golden era is no rumor anymore. 
🏆 World champions.
🇪🇺 European champions.
🌎 Nations League champions.
🥇 Olympic champions.
👶 Youth champions across almost every age group. 
🔥 Sixteen world and European titles in five years, from the seniors down to the academy sides. 
👑 Men’s World Cup and women’s World Cup held at the same time. 
❤️ Spanish football is stacking silverware at every level and rewriting what dominance looks like.
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INTRODUCING: ATLANTA CITY FC! 🔥 The NWSL’s 17th club has unveiled its team logo, which features a phoenix and a dogwood blossom. The team will make its debut in 2028. Welcome to the league, ATL! 🍑 📸 @NWSLAtlanta2028
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Spain are #U20WWC 2026 Champions! 🏆
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Today. 🏟️ #U20WWC
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Former and current England internationals, including Cole Palmer, Lucy Bronze, Kyle Walker and Kieran Trippier, plus Arsenal captain Kim Little, have backed a new campaign which calls for increased legal protection amid the rise of deepfakes and AI-generated content. More from @charlotteharpur nyti.ms/4hhixV5
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SOURCES: The #NWSL has implemented a new player development rule (PDR) allowing teams to ID/develop youth players. If the player eventually signs in #NWSL, that team gets salary cap relief through age 23. Signings could start in 2028. More on @espn.com: espn.com/soccer/story/_/id/5…
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📣🌍 AthensWFS 2026 SPEAKER Announcement: We are proud to announce Dana Dar as a moderator at the 7th Athens Women’s Football Summit (1-2 October 2026)! A global business leader with expertise in strategy, business development, and partnerships across the sports, media, and technology industries. Dana is the Founder of DD Consulting, specializing in sports and sports-tech investment and providing strategic advisory services to sports investors, organizations and sports-tech startups. With a proven track record of scaling businesses, driving innovation and fostering partnerships that deliver lasting impact, she brings deep expertise in developing investment, business and commercial strategies, helping clients drive growth and innovation to enhance the overall sports experience. Dana is also deeply committed to leveraging sports as a vehicle for social change and has worked on projects dedicated to bringing a sports excellence mentality to youth development and young leadership programs, and to developing sports communities. Dana’s leadership in strategy, communication, and team building continues to shape the future of sports innovation. 📺 💻 Dana returns after moderating last year’s “Growing Women's Football From a League Perspective” session with Andreea Koenig , VP of the Ligue Féminine de Football Professionnel (LFFP) which can be viewed here: youtu.be/0F0lAMIZzBs?si=UnZQ… Welcome back Dana! Interested in participating in AthensWFS 2026 as an attendee or strategic partner? Limited places are available. Contact us at [email protected]. Can’t attend in person? Follow the livestream on our YouTube channel and across our social media platforms. #AthensWFS #DanaDar #DDConsulting #WomensFootball #AthensWFS2026
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Women’s sports coverage remains below 10% on televised news and highlight shows, accounting for 9.2% in a new study. While coverage has increased, the study found that growth came largely from new media or women’s sports-specific accounts. MORE: ow.ly/19jl50ZKLMB
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A new 30-page report says that, over three decades, a purpose-built venue could drive about $1-$3.8bn in incremental revenue for a women’s sports team. Kansas City Current and its CPKC Stadium was used as a case study for the report’s findings with Denver Summit, Boston Legacy and Brighton & Hove Albion set to have their own homes in the coming years. The findings say scheduling consistency would also help with media rights and take women's sport to another level. 📝 @melanieanzidei nyti.ms/3UANvjr
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This may well have been the day's most intriguing and significant deal: London City Lionesses’ new sponsorship agreement with Nike is the largest front-of-shirt sponsorship deal the women’s game has seen, Michele Kang has claimed to the BBC. #barclaysWSL theguardian.com/football/202…
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London City Lionesses have secured a multi-year front-of-shirt partnership with Nike featuring the Goddess of Victory after which the company is named. The partnership also includes community activation and support research and development for female athletes. #LCLMNU
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📈 National Teams Ranking Updated 🔄 🌐 Check the full rankings on beachsoccer.com/rankings #BeachSoccer
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‘Travel sports,’ a term that has come to encompass all sorts of private teams, leagues, and clubs, used to be for the truly exceptional young athlete. Now, they’re for anyone willing to pay — an expensive, exhausting commitment that has become popular not necessarily because millions of parents want them for their children but because it can feel like there’s no other choice. Rec programs are underfunded and struggle to compete with for-profit leagues for prime field, rink, and court times. And the level of play is diluted, often very early, as travel teams are incentivized to enroll children at young ages. Around 5 million children in the U.S. now compete on travel teams. Parents find themselves trapped. They know the benefits of sports and want that for their children, yet giving it to them often means buying into a sports ecosystem that’s inherently flawed. As the pay-to-play model increasingly takes hold, so does the idea that kids should start competing at younger and younger ages, risking their sense of self along with their shoulders and ACLs. “I never want my kids to look back and say I didn’t do everything I could to help them live their dreams,” a mother of three soccer players said. She’s hired professional photographers to take action shots for her 12- and 13-year-olds’ Instagram accounts — the platform has become a recruiting tool — and they’ve both asked her to pay for personal trainers. “I think the word isn’t ‘specialize’; you are ‘professionalizing’ your kid early. You are exposing them to everything professionals have to deal with — I’m talking injury, time, schedule, everything,” said John Van Benschoten, a former MLB player and travel-baseball coach. It makes one ask: All this for what? And for whom? Read Caitlin Moscatello’s cover story on how travel leagues have made youth sports more expensive, hypercompetitive, and all-consuming — and the investors who are making a killing: nymag.visitlink.me/1-gbZQ
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The journey starts here. 👀 The stage for the FIFA Women's World Cup 2027 Final Draw is set! 🏆 #FIFAWWC #GoEpic
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NEWS: Amanda Vandervort is leaving her role as USL Super League President effective Friday "to pursue other opportunities." She has been the D-1 women's league's highest ranking executive since it was founded five years ago, and has represented the wider USL on USSF Board calls.
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HOW SWEET IT IS 🏆 Gotham FC are your 2026 NWSL Challenge Cup Champions!
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saw the opening and TOOK IT
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