Aurora Strategy Global

Too many organizations treat communications as a delivery mechanism, something that gets activated once strategic decisions have already been made.

In Canada's current policy environment, organizations that wait for announcements before responding are always playing catch-up. Here's how to stay ahead:

Strong public affairs outcomes depend on getting several elements right, but some consistently get less attention than they deserve. #PublicAffairs #GovernmentRelations #Advocacy #AuroraStrategy

As AI becomes more present in the communications industry, one thing is becoming increasingly clear: the most consequential PR work remains fundamentally human.

Policy influence is earned through preparation and consistency, not volume.

Major infrastructure projects generate significant public attention, diverse stakeholder interests, and sustained media scrutiny. Here's how to communicate effectively through them:

When organizations handle crises poorly, the instinct is to critique the messaging: the statement was too defensive, the spokesperson wasn't empathetic enough, the timing was off. #CrisisManagement #CrisisCommunications #Preparedness #AuroraStrategy

Canada's infrastructure agenda is accelerating, from Pacific Link to housing to critical minerals.

Crisis communications often gets framed as a factual exercise: explaining what occurred, correcting misinformation, providing updates.

Prime Minister Carney launched Canada's new National Council on Artificial Intelligence on October 4, establishing a federal advisory body to guide the government's approach to AI policy, regulation, and adoption. Read more: pm.gc.ca/en/news/news-releas…

In government, the person who signs a decision is rarely the only person who shapes it. #GovernmentRelations #PublicAffairs #PolicyInfluence #AuroraStrategy

PR teams are being asked to do more with the same headcount, navigate more complex stakeholder environments, and prove their value with harder metrics. #Communications #PublicRelations #PRStrategy #AuroraStrategy

Achieving your goals, whether in policy, government, or the public arena, rarely happens alone.

Aurora Strategy Principal Kevin Vuong is the former Member of Parliament for Toronto's Spadina–Fort York, serving in the 44th Parliament from 2021 to 2025.

Prime Minister Carney and Premier Danielle Smith announced on October 1 that the West Coast Oil Pipeline (now named Pacific Link) has been officially listed as a project of national interest under the Building Canada Act. Read more: pm.gc.ca/en/news/news-releas…

According to the 2026 Reuters Institute Digital News Report, trust in news has hit an all-time low globally, with only 37% of people expressing trust in the media. Source: press.farm/pr-trends-statist… #MediaTrust #PublicRelations #StrategicCommunications #AuroraStrategy

With Pacific Link now officially listed as a project of national interest and over $200 billion in infrastructure investment being catalyzed across the country, Canada's energy and infrastructure sector is moving at a pace few anticipated.

Canada's national security and defence policy landscape is evolving at a pace that few organizations are fully prepared for.

Aurora Strategy Global and our sister company Arrow Communications have been honored with more than 50 international awards from some of the most respected recognition programs in communications, public affairs, and political strategy worldwide. 🏆

Aurora Strategy Principal Joe Varner is a recognized expert in intelligence, defence, foreign policy, and geostrategy with more than 30 years of experience advising senior political leaders, ministers, and national security decision-makers in Canada.