3⃣ Younger generations are more diverse and value diversity more highly than older generations. Having a diverse workforce and leadership makes your company more desirable for younger customers.

A non-diverse team with non-diverse leaders will struggle to identify, recruit, hire, and retain talented people from diverse backgrounds. A diverse team with diverse leaders doesn't have that weakness.

Let's say you're hiring an entry-level engineer and you have to choose between a white candidate and a black candidate with roughly equal past performance. On average, the black candidate will have been raised in a family with less income and therefore less opportunity.