A #Database #Marketing Company: #Insights . #Analytics . #Insights . #Strategy #Predictive . #Bigdata
Des Moines, Iowa
Joined December 2008
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It's true that organic search is declining in the wake of AI-generated website referrals. But, there doesn't appear to be a simple conclusion that AI traffic is replacing organic traffic.
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The most meaningful moments to reach your customers can't be dictated by a marketing calendar.
Life stage intelligence helps you build your marketing strategy around relevent life events, and not just the marketing schedule.
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Will the retailers with the best discounts win Black Friday this year?
It's not that simple anymore, says Experian.
By the time Black Friday arrives, many shoppers will have already decided what they want to buy, and often, where they’ll buy it.
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TV is now an accessible performance marketing channel. Our article looks at how credit unions are approaching it and getting provable results.
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Insurance marketers have a big opportunity to move beyond traditional campaigns and engage consumers when life events naturally create a need to review coverage. Our life stage intelligence article explains more.
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Is it time for credit unions to rethink ideal member targeting strategies?
Contrary to traditional approaches, the right person and the right product may not be enough if it's the wrong time.
Our latest article explores a different approach.
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Are age, income, and zip code useful information for marketers? Absolutely.
Are they enough to predict what someone will buy? Probably not.
Check out our recent article on purchase data for more information.
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How are advertisers tackling the 2026 holiday season? Here's one takeaway: October is the new November.
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We’re proud to share that B2E Data Marketing has again successfully completed our SOC 2 audit. This marks 7 years and counting!
A special high-five to the entire B2E team for their continued commitment, and to our clients for the trust they place in us every day.
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Is your marketing team able to make sense of customer journey data when it's scattered across devices and channels?
If this is a challenge for you, check out our article!
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The most successful marketing campaigns aren't built on reaching the largest audience.
They're built on reaching the right audience.
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One of Amazon's newest updates to Prime Video includes "Shop the Scene," which is turning TV-watching into a shoppable experience.
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The most commonly reported metric for defining an event's success is how many people attended.
But, what really matters is:
➡️ Did attendees become leads?
➡️ Did leads become customers?
➡️ Did the event generate revenue?
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The first phase of AI search is figuring out if your brand shows up.
Now, the focus is on proving what that visibility means. This article proposes 5 KPIs that look beyond mentions.
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What tells you the most about what a consumer is most likely to buy?
What they've already bought.
For more information, we covered more about how to use purchase data in our latest article.
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Consumers revisit insurance coverage when their lives change, not just because it's renewal time.
Learn how life-stage insights can transform traditional insurance marketing campaigns into opportunities for deeper customer connection.
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In marketing, timing can be everything.
The ability to quickly identify and engage consumers actively researching solutions offers a real competitive advantage.
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Most marketers have the “who” nailed down, which means they understand the demographics, location, income, and other unique attributes. But, they don’t necessarily understand how a customer makes decisions.
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Device usage overlaps, digital IDs change, cookies disappear, and opt-in permissions fluctuate. The picture of digital behavior isn’t always easy to decipher.
Our article examines the reasons location still matters in a digital world. na2.hubs.ly/H07gCFl0
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