Information integrator. President, MQO Research.
K'jipuktuk / Halifax, NS
Joined October 2010
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- Following2.6K
- Followers3.1K
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Brenden Sommerhalder retweeted
#NovaScotia poll: Houston Remains Preferred Premier, Liberal Brand Ascendant
🔵38%
🔴34%
🟠22%
🟢4%
mqoresearch.com/houston-rema…
Another showing that makes me incredibly proud. From our dedicated telephone interviewers through to our data analytics and QA teams -- keep up the great work. It's important that we continue to prove that while polling isn't easy, it can be done well.
Overall polling miss in Newfoundland and Labrador!
MQO performed the best with the lowest average error and had both PCs and Liberals within their margin of error, while Cardinal had the PCs in theirs and are just shy of the Liberals
MQO got the closest to the Liberal vote share
Cardinal got the closest to the PC and NDP vote shares
Brenden Sommerhalder retweeted
Listen to MQO's @BSommerhalder discuss electoral reform and our proportional representation simulation with @TVeinotteShow (@ 18:00 mark): seekyoursounds.com/podcasts/… #elxn45 #ElectoralReform #Canada #ProportionalRepresentation
What are your thoughts about Canada's electoral system?
"No more blue wall, red wall: How electoral reform could stop regional election sweeps"
We were happy to help make Proportional Representation (PR) more concrete by simulating #elxn45 results as PR for @CanadianPress
halifax.citynews.ca/2025/05/…
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Such a pleasure to collab with some of the brightest & most strategic minds from right across the country.
I really enjoyed this convo with our @GPAinsights friends; just the tip of the iceberg of all the expertise the team offered as this historic(ally weird) #elxn45 unfolded.
Following the 2025 federal election, members of our coast-to-coast team gathered with @BSommerhalder, CEO of MQO Research, to dig deep into the interesting details and underlying data associated with the election results.
▶️ Watch here: youtu.be/slhkvejCv4c?si=ZcL4…
🎧 Or listen on Spotify: open.spotify.com/episode/10b…
🎧 Or on Apple Podcasts: podcasts.apple.com/us/podcas…
Overall, another well-polled federal election by the Canadian market research industry.
An eventful #elxn45 night! This was a story of CPC overperforming our projection and NDP underperforming it (+3.5 / -2.8) -- the difference that made the difference. The avg. error between our projection and the result: ~1.8pts (MoE was 2.1).
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One of my favourite features on our #elxn45 polling data dashboard is ability to filter by voting status (already voted, most/least likely to vote). We found that among the 7.4 million Canadians who voted early, 51% went for the Liberal Party. Wow! mqoresearch.com/2025-federal…
Chips are down folks -- over to you, voters!
Our final #elxn45 vote share projection*:
🔴LPC: 44% | 🔵CPC: 38% | 🟠NDP: 9% | ⚜️BQ: 5% | 🟢GPC: 2%
*Among those who already voted or self-rated as 80%+ likely to vote on election day.
Full results & interactive data dashboard: mqoresearch.com/canada-feder… (for @GPAinsights)
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For all my data nerds out there👇mqoresearch.com/2025-federal…
#elxn45 is almost here and we look forward to publishing our final poll results for @GPAinsights weekend. In the meantime, we invite you to play with the data we collected each week on our Interactive Election Data Dashboard: mqoresearch.com/2025-federal…
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Brenden Sommerhalder retweeted
Our latest (post-debate) result for @GPAinsights #Elxn45 polling showing continued stability:
LPC holding steady, CPC/BQ slight gains, NDP ticks down: mqoresearch.com/mqo-global-p…
Which leader performed best at the debates? Depends who you ask -- sort of.
🔵CPC voters stuck behind Poilievre (78% choosing him).
🔴LPC voters were less with Carney (66%), with 19% unable to choose someone.
🟠NDP voters had one eye on Singh (54%) and the other on Carney (24%).
Our latest poll results for #Elxn45.
Stability in nat'l support is hiding interesting churn under the hood this time (swing toward CPC in BC; deepening red in QC..)
As always, don’t bet your life’s savings on any one poll. But -- Let the games begin?
mqoresearch.com/canada-feder…
It's been a remarkably stable race so far to the advantage of the Liberal Party, according to our first three waves of nationwide #elxn41 polling.
Our latest nationwide federal election polling for @GPAinsights finds the Liberal Party holding a 10-point lead among decided and leaning voters: mqoresearch.com/mqo-global-p… #cdnpoli #polling
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🎤🎁🎄We have a fun and festive podcast episode for you today as we head into the holiday! We ran a lighthearted poll among 550 Canadians around holiday preferences and practices, including some contentious ones:
mqoresearch.com/2-wnsy-holid…
#polling #diehard #gremlins #holiday
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Brenden Sommerhalder retweeted
Hear our take on polling and this year’s Nova Scotia 2024 provincial election on the 1ST episode of our new podcast What Number Surprised You? Hosted by our VP @BSommerhalder
mqoresearch.com/podcast
Brenden Sommerhalder retweeted
For your drive home tonight, introducing our podcast, What Number Surprised You?
For our first (pilot) episode, "Polling Nova Scotia’s 2024 Election, An Audio Story". creators.spotify.com/pod/sho… #nspoli #novascotia #polling #podcast
Brenden Sommerhalder retweeted
The NS Polling firm scorecard as of 11:34 PM EST
Interesting results. And a whole bunch of different survey modes were employed in this election.
Brenden Sommerhalder retweeted
Congrats to MQO for having the lowest average error in the Nova Scotia election!
Brenden Sommerhalder retweeted
Our new poll indicates the Progressive Conservatives are heading into the final weekend of the Nova Scotia election with a massive lead over the Liberals and New Democrats: mqoresearch.com/pcs-heading-…
#novascotia #nspoli
