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🤝 day 1/207 · building in public · INTRO POST!
I’m Matt. I’ve spent 15 years in sales, from Account Executive to Head of Sales. At one point, I managed more than 50+ reps.
At my last startup, I helped take ARR from $0 to $2M. I built the outbound engine, segmentation, playbook, and systems behind that growth.
Today, I help GTM teams put AI into real workflows so they can spend less time on busywork and more time with customers.
But the painful parts of enterprise sales have stuck with me. I want to build tools that make life easier for strategic reps.
I’m going to share that process here: what I build, who I talk to, what breaks, and what I learn.
Why 207 days you ask? Because MY GUY @xltheg is the whole reason i'm starting this challenge! So as an ode to him, I'll also be embarking on 207 days of posting. Sheeeeesh!
Challenge Goals by EOY:
1 POC Launch!
$1 MMR
0 Missed Days
1000 followers
If you’re a founder, builder, or seller, I’d love to #connect with you & genuinely learn about what you’re working on.
Day 28 of trying to grow on @X!
Builders, let’s connect!
(I have also made $0 online)
WE HIT 1,800!! 🥳 IN ONE DAY 🤯
The goal this week: 2,000. 200 to go!
Thank you for being part of the journey 🫶
EVEN MORE locked in and motivated this week 👀
LAST WEEK’S GOALS: how did i do??
✅ 1,500 followers. Now at 1,700! 🥳
❌ 3 videos
✅ 4 posts a day
THIS WEEK:
• Reach 2,000 followers 📈
• Start looking for POC testers 👀
• 3 videos 🎥
• 100+ replies, 5 days IN A ROW 💬
Thank you for following along 🫶
What’s your biggest goal this week?
🤝 day 20/207 · building in public · 🤝
For anyone new here, I’m part of Anthropic’s certified partner program and an SMB trainer.
I’m doing some Claude activation work this week. I’ll share the strategy and build behind custom skills this week
LAST WEEK’S GOALS
❌ POC landing page by Friday
✅ 5 vlogs
✅ 6 posts a day
❌ 1,400 followers
THIS WEEK’S GOALS
-3 vlogs
-4 posts a day
-1,500 followers
Less volume. More useful posts. A little more humor. That’s the plan as I work toward 500K impressions.
· scoreboard ·
Followers v2: 1,300 / 2,000
Missed days: 0
If you’re a founder, builder, or seller, I’d love to #connect with you & genuinely learn about what you’re working on. #buildinpublic
Day 27 of trying to grow on @X!
Builders, let’s connect!
(I have also made $0 online)
$1 MRR is the goal.
I already know exactly where the first dollar is going.
Toward the second dollar 🤣
WE HIT 1,700!! 🥳
THIS WEEK’S GOAL: 2,000 🤯
Grateful for everyone following along. Thank you for being here 🫶
Feeling locked in and motivated this week 👀
AI agents can help us build faster.
But people still want to work with people they trust.
15 years in sales taught me that.
As I build with agents, I’m keeping that lesson close 🤝
Hey @X, What happened to the Valedictorian from your high school? 🤔
IS THIS YOU: Building with a day job and kids
it means your roadmap has some competition.
Sometimes the win is a build session.
Sometimes it’s knowing what to tackle next.
To the moms and dads building at your own pace: keep going 🤝
I believe in you!! 🫶
a full pipeline of people who can't pay is still an empty pipeline.
same goes for building.
“my friends said they'd use it” is a start.
would the right people pay for it?
day 26 of 207. $0 MRR.
BUT i'm building for the people who'd actually pay the first $1 🤝
Daylight saving time ended.
An extra hour of sleep is available today 👀
Subject to approval from the kiddos
🎃 Halloween costume idea: my launch plan 🎃
Looks ready to ship from the front.
Spin it around and it’s all Claude, Codex, and a reminder to ask someone for feedback.
👻 Also requires me to actually launch something lol 👻
👻 HAUNTED Pipeline Tales: GHOSTED 👻
🎃 The prospect said “let’s reconnect next week” 🎃
And just like that, they vanished 👻












