Bayside Records Ltd retweeted
Good evening guys,
Go listen to the new joint titled “Ojoro”
🔗 eficruise.fanlink.tv/ojoro
Much love 🌸
'Efi Cruise organises his commentary around the gap between celebrated sovereignty and accessible dignity.'
@Extravafrench on "Ojoro" by @thebaysideboy
extravafrench.com/2026/11/02…
Bayside Records Ltd retweeted
Do you know about Oyocracy?
Listen to the new track “Ojoro” 🌸
🔗 eficruise.fanlink.tv/ojoro
"The song asks what has become of Nigeria's promise versus the reality of everyday life, citing economic hardship, tough living conditions, and disappointment with leadership."
Harper Jacobs for Foxfire Magazine on "Ojoro" by @thebaysideboy
foxfiremagazine.com/2026/10/…
Bayside Records Ltd retweeted
What we have here is Oyocracy.
You guys listen to Ojoro - eficruise.fanlink.tv/ojoro
📽️; UnoRich
‘Consider a moment at the market: having to take an item out of your shopping bag because you can no longer afford to pay for it. In that instant, grand promises shrink to something truly pathetic.’
Rockear .Co on Ojoro by @thebaysideboy
rockear.co/efi-cruise/
Bayside Records Ltd retweeted
NEW MUSIC DROPPING THIS WEEK 🚨🔥
💿 ALBUMS / EPs
Zach Bryan — Young Manhood & Other Donatable Organs (EP)
LUCKI — Last Laugh (Archive Tape)
Pi’erre Bourne — Made In Paris (Deluxe)
Gucci Mane — Against All Odds
Tierra Whack — WHACK’S MUSEUM (Deluxe)
Lucky Daye — ALOUD!
Fredo Bang — Laugh Now Cry Later
Tinie Tempah — The Night’s Not Dead
🎵 SINGLES
A$AP Rocky — Shroom Clouds
Justice, SZA, Tame Impala & King Gizzard & The Lizard Wizard — Flower In A Hurricane [from GTA VI]
fakemink & Skepta — Chiltern Firehouse
The Chainsmokers — BABY
U2 — The Greatest Show On Earth
MK & Ty Dolla $ign — Obsession
Jessie Reyez — MADE FOR THIS
The Avalanches — No Bad Memories
Victony & Summer Walker — SLICK (Remix) [Ft. Don Toliver]
Statik Selektah, Ab-Soul, Raekwon & Freddie Gibbs — Champagne Wishes
Ackrite, YG & Mozzy — So Real
K Carbon & GloRilla — 5 Star
Lil Peep — prada
What are you pressing play on first? 👀
Bayside Records Ltd retweeted
They sent him to London to become a doctor. He returned as Abami Eda. 🎺
On what would be Fela Anikulapo Kuti’s 88th posthumous birthday, we revisit the music, defiance and political legacy of the man who turned Afrobeat into a weapon against power.
“Ojoro”, released on the 1st of October for the 66th anniversary of the country’s independence, he gives their way of governing a more accurate name, “oyocracy”, and says what it means:
“government for yourself, government by yourself”.
@RhythmPassport on “Ojoro” by @thebaysideboy
rhythmpassport.com/daily-dis…
“Independence Day playlists usually lean bright. Horns, pride, a chorus you can shout from a danfo window. Efi Cruise showed up with something sharper. Ojoro is Afrobeats that refuses the victory lap.”
Perspective Mag on ‘Ojoro’ by @thebaysideboy
perspectiveonlife.nl/2026/10…
Bayside Records Ltd retweeted
This one is brought to you courtesy of the green, white, and green 🇳🇬
Happy Independence Day everyone.
“Ojoro” is available in stores now.
Listen here 🔗 eficruise.fanlink.tv/ojoro
Updates have been made to this @Spotify list, featuring the ones who bring good trouble.
Have a good weekend.
Listen to 'The Uprising' here - open.spotify.com/playlist/73…
“Ojoro” is more than a song—it is a social commentary and a call for reflection. In light of Nigeria’s Independence Day celebrations, Efi Cruise turns his attention to the everyday realities faced by millions of Nigerians.
📸; UKANDI ATSU
Addressing difficult living conditions, economic hardship, and what he sees as the failures of those entrusted with leadership.
Rooted in the energy and expressive tradition of Afrobeat, “Ojoro” uses rhythm as a vehicle for truth.
Listen here - eficruise.fanlink.tv/ojoro
Happy Independence Day! Ojoro by Efi Cruise is out now 🌸🌸🌸
This one is brought to you courtesy of the green, white, and green 🇳🇬
Happy Independence Day everyone.
“Ojoro” is available in stores now.
Listen here 🔗 eficruise.fanlink.tv/ojoro