Husband. Father. Lover of content, music, and baked clams. Co-Founder @ Garrison Olson.
Chicago, IL
Joined February 2010
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Listening to Seth Goldman of @HonestTea & @BeyondMeat talk about the birth of a new category #goodfoodfinancing
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“When we are courting an athlete and we go to dinner, we ask the kitchen to bring their plate last to see their character” Jeff Kearney - CMO Gatorade #chicagosportssummit
Hearing ex-NFLers speak to injury, money for college athletes and life after sports. #chicagosportssummit
Kyle Olson retweeted
I like this report in @ahrefs that shows the top keyword (& volume, position etc) for each page. I don't know another tool that puts these two dimensions together. It's a fast way to see how keywords align to pages, as long as you're mindful that every page has many other kw's
Kyle Olson retweeted
Helping do an audit for a client who has 700 LRDs (!!!) pointing at six pages that are 404ing but have no reason to be. This is definitely the highest number into dead pages I've ever seen. The link builder in me weeps, but also jumps for joy if we can get them to 301.
Actually making it for what the USER wants, not what you want. nitter.gq/bill_slawski/status/10…
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Doesn’t surprise me that @xerox gets what it takes. Content is central to their brand goals. #ANAB2B #contentmarketing imaginepub.com
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85% of US retailers consider email marketing one of the most effective customer acquisition tactics via @forrester
At #ANAB2B yesterday we talked about how it's not B2B or B2C, it should be B2H (Business to Humanity). Just signed up for an e-newsletter and saw this...
