BenchWarmers

Since we started Loser Labs in 2020, we’ve had one singular focus: reliving our childhood, every day. It’s the core of our business and everything we create. It’s what keeps our work cohesive. Our team lives, visually and mentally, in an era long forgotten. For us, it’s not just a “style” or a “trend” like it is for others—it’s the driving creative force. This means more to us. So when you see it anywhere but here, you’ll feel the difference. This week, we’re launching a piece of a project four years in the making. From a margarita-fueled rant in 2020 to living color in 2024. I’ll preface it with this: it’s all an experiment, so much like you, idk what’s gonna happen either. If it succeeds? Sick. If it fails? Who gives a fuck. Thanks to anyone and everyone who’s helped along the way. You’re appreciated and loved.

Life often imitates pro wrestling, and crypto is no different. - a thread 👇🧵 Remember, WCW lost the Monday Night Wars to WWF because they didn’t invest in their own stars or ‘homegrown/grassroots’ talent. Instead, they sought shortcuts, the “mainstream,” and exposure.