Bike Pixels

How it started and how is going #Greenwashinig

Happy #WorldBicycleDay 🚲 To celebrate it just go by bike 🥳

If you want to see more examples check out the blog 👇bikepixels.com/2023/07/02/to…

9. Blame it on the consumer♻️: it’s not your company who pollutes, it’s those consumers who just won’t recycle 10. Just #lie: if you have no other choice, a little white lie won’t hurt anyone. It’s the riskiest yet most cost-effective strategy, as long as you don’t get caught

6. Make irrelevant communications 📣: write about your good intentions and your meaningless company policies 7. Change the packaging📦: make it green, mention that now is less polluting 8.Emphasize a single attribute: find something environmentally friendly in your company

4. Always think ahead: Never implement your plans within the next 5 years, set a distant horizon, like 2030 or 2050 5. Use suggestive images 🏔️: beautiful mountain #landscapes, coral reefs full of little fish, forests, flowers, fields, lakes, grass, leaves, etc.

1. A correct color palette is key 🟩🟢💚: use green or optionally blue 2. Use an empty language in your communications: use words like #green, sustainable, #natural, vegan, eco-whatever, clean and net zero 3. Statistics and science are on your side 🧪: be 50% more WTEVR

🧵#Greenwashing is a set of marketing techniques that allows to portray a company as eco-friendly and #sustainable (whatever that may mean) without actually being so. In this thread you will find the top 10 greenwashing marketing strategies👇

More at our blog bikepixels.com/2022/08/21/th…

#London 🇬🇧 wins with 148 hours by year

📊How many hours are lost in #traffic jams #gobybike

Source: time.com/tag/bp-oil-spill/

More examples at bikepixels.com/2023/07/02/to…

Example number 84745 of #greenwashing showing a proper color palette chosen by @bp_UK to its flowered logo all its gas stations. Now nobody will remember that they killed thousands of animals and polluted hundreds of miles of coastline.

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Ban them (or super high tax them as I'm not a fan of banning things as it may get dangerous) #BanSUVS #TaxSUVs

How to avoid traffic jams 👉 🚲

🚲is the solution to pollution

What happens when cars are removed from our streets 😍🤩👇