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How to build funnels that earn more $$$: (without a bunch of overcomplication) Here are the 3 simple things you'll need: - 1 lead magnet - 1 sequence - 1 offer Measure the number of leads who enter at the top, tag them effectively, and then look at revenue at 14, 30, and 90 days out. From there, calculate a dollar amount that tells you the value per lead. If 1,000 people enter and 15 people buy at an average price of $897, then 1,000 people equals $13,455. That means each lead is worth $13.46. Once you know that value, you can move fast and experiment. Change the lead magnet while keeping everything else constant, and measure the same equation. Then, change the sequence and do the same. And finally, the offer. By running experiments and isolating different variables, you should be able to maximize your funnel with the best lead magnet, the best sequence, and the best offer. This is how you get great results, all without spinning up the world's most complicated funnel. Remember: Simplicity wins.