Breaking ground on the next chapter for Blue Ridge Beverage in Seneca Commerce Park. This is what 98,000 square feet looks like before the walls go up. Our new Lynchburg division warehouse is taking shape in Campbell County, and the foundation you see here will soon be home to more temperature-controlled warehouse space, more refrigerated capacity, more office space, and more room to serve our retail and restaurant partners across Central and Southside Virginia. Construction is targeted for completion in Spring 2027. Between now and then, we'll share the progress as the steel goes vertical and this state-of-the-art facility comes together. Same team, same commitment. Blue Ridge Beverage: Adventure delivered in every square foot. #BlueRidgeBeverage #BlueRidgeBev #AdventureDeliveredInEverySip #LynchburgVA #CampbellCounty #SenecaCommercePark #CentralVirginia #SouthsideVirginia #VirginiaDistributor #NewConstruction #GrowingInVirginia #BuildingTheFuture #ComingSpring2027

Pumpkin beer season is here, and this one comes with zero regrets. Athletic Brewing's Dark & Gourdy is a porter-inspired non-alcohol brew with cinnamon, nutmeg, and ginger running through smooth dark malt, plus real pumpkin for a little sweetness. Think coffee and dark chocolate on the nose, pie spice on the finish, and 90 calories in the can. Retailers and restaurants, this is the fall seasonal your customers ask about by name. Put it next to the Oktoberfests and the ciders and let it do the rest. It pairs with pie, slow-cooked meats, and roasted root vegetables, so it earns a spot on the table, not just the shelf. It's a limited release, so grab it while the leaves are still on the trees. Blue Ridge Beverage: Adventure delivered in every sip. Cheers @AthleticBrewing #BlueRidgeBeverage #AdventureDeliveredInEverySip

September is just a few days away, and we all know what that means. The fall seasonals are hitting the floor. But here's the thing about late August in the Blue Ridge: the lake days aren't over, the porch nights are still warm, and the summer favorites are still moving. Which means right now your cooler gets to hold both. Retail partners, this is the sweet spot. Your customers are grabbing a summer lager for the weekend and an Oktoberfest for the first cool evening, sometimes in the same trip. Give both a little room on the floor and let them choose their own adventure. Spotted on the shelf this week: @SamuelAdamsBeer OctoberFest, @SierraNevada Oktoberfest, @AngryOrchard hriller Pack, @newbelgium Voodoo Ranger Halloween Pack, and @yuenglingbeer Oktoberfest, stacked and ready for fall seasonal beer season. Blue Ridge Beverage: Adventure delivered in every sip. 🍂☀️🍺 #BlueRidgeBeverage #AdventureInEverySip #Oktoberfest #SeasonalBeer #EnjoyResponsibly

Two nations facing off on the pitch, and both know their way around a great beer. Belgium has its legendary brews, and the USA has a beer scene second to none. However the match goes, we can all raise a glass to that. Back the team you love, and celebrate with great beer from both sides. Please celebrate responsibly. #AdventureDelivered #BlueRidgeBeverage #EnjoyResponsibly

America turns 250 today, and that makes this Fourth of July one for the history books. Fire up the grill, gather the people who matter, and raise a cold one to 250 years. However you celebrate today, we hope it is full of good food, good company, and a little adventure. Happy Fourth from all of us at Blue Ridge Beverage. Please celebrate responsibly. Blue Ridge Beverage: We deliver great brands with great service to great people. #July4th #FourthOfJuly #IndependenceDay #250Years #BlueRidgeBeverage #AdventureDeliveredInEverySip #EnjoyResponsibly

Behind every great gathering is a dad, stepdad, granddad, or father figure who shows up. Here's to the ones who move mountains for their families every day. We are proud to help stock the coolers and fill the toasts that bring everyone together this weekend. Blue Ridge Beverage - We deliver great brands with great service to great people. Please enjoy responsibly. #FathersDay #CheersToDad #DadAppreciation #FamilyTime #BlueRidgeDads #AdventureInEverySip #BlueRidgeBeverage #EnjoyResponsibly

As we head into Memorial Day weekend, we pause to remember the men and women who gave their lives in service to our country. However you spend the weekend, carry their memory with you. Share their stories. Raise a glass to those whose sacrifice we can never repay. From the Blue Ridge Beverage family, thank you to the fallen and to the families who carry their legacy forward. Please honor responsibly. Blue Ridge Beverage: Honor Delivered. #MemorialDayWeekend #BlueRidgeBeverage #HonorResponsibly #DrinkResponsibly

Honoring moms who move mountains. Here's to the moms, and pet moms, who hold it all together. The planners, the peacemakers, the patio hosts, and the ones who somehow always remember everyone's favorite drink. Today, we're raising a glass to every mother in our community. Whether the celebration calls for a crisp glass of rosé on the porch, a sparkling toast at brunch, or a cold one passed her way at the cookout, we have the lineup to make her day a little easier and a lot more memorable. From our family of brands and the families who've built Blue Ridge Beverage since 1938, happy Mother's Day. Cheers to you, moms. Blue Ridge Beverage: We deliver great brands with great service to great moms. #HappyMothersDay #BlueRidgeBeverage #AdventureDeliveredInEverySip #CelebrateResponsibly

Honored to see Blanche Fralin recognized as the Virginia Beer Wholesalers Association's May Distributor Employee Spotlight. 40 years of dedication, expertise, and heart. Congratulations, Blanche, and thank you for everything. Cheers to you!

A long time ago in a warehouse not so far away… we stocked up for one of the biggest beverage weeks of the year. May the 4th has us feeling the force of a great lineup — craft brews, crisp lagers, Mexican imports, and a galaxy of wines from our supplier families. If the cantina vibe is calling tomorrow night, make sure your Cinco de Mayo celebration is ready for liftoff! Adventure delivered, May the 4th, Cinco de Mayo, and every day. Please celebrate responsibly. #CincoDeMayo #MayThe4th #BlueRidgeBeverage #AdventureDeliveredInEverySip #EnjoyResponsibly #CelebrateResponsibly

Ch-Ears to a Hoppy Easter weekend! Happy Easter from the Blue Ridge Beverage family! This weekend, adventure comes in every basket — crisp spring ales, elegant wine pairings, and everything in between. Our retail and restaurant partners across Southwest and Central Virginia are stocked and ready for the celebration! Here's to great brands, great service, and a little Hoppy Easter magic! Blue Ridge Beverage - Adventure delivered with every hop! #EasterWeekend #HoppyEaster #BlueRidgeBeverage #GreatBrands #GreatService #GreatPeople #AdventureDeliveredInEveryBasket #AdventureDeliveredInEverySip #EnjoyResponsibly #CelebrateResponsibly

Where mountains meet shamrocks! Happy St. Patrick's Day from the Blue Ridge Beverage family! Today, adventure comes in all shades of green — refreshing lagers, festive Irish stouts, and everything in between. Our retail and restaurant partners across Southwest and Central Virginia are stocked and ready for the celebration! Here's to great brands, great service, and a little Irish luck. Sláinte! 🍻 Blue Ridge Beverage 🍺🍷🥤🏔️ Adventure delivered in every sip! #StPatricksDay #IrishLuck #BlueRidgeBeverage #GreatBrands #GreatService #GreatPeople #AdventureDeliveredInEverySip #JoinOurTeam #EnjoyResponsibly #CelebrateResponsibly

Ready to lead beer sales at the next level? 🍺📈 We're hiring a Beer & Non-Alcohol Sales Manager for our Abingdon Division. This isn't just about managing a team — it's about owning performance, driving growth, and winning in the market. You'll lead Area Managers, Account Managers, and Merchandisers while partnering directly with suppliers to execute winning strategies. We need someone with 7+ years of sales or marketing experience (beer/beverage industry preferred) who knows how to coach teams, analyze markets, and deliver results. If you're data-driven, relationship-focused, and thrive in fast-paced environments, this could be your calling. What's in it for you? High visibility, strong supplier partnerships, competitive compensation, and the opportunity to lead a critical growth category at a company that's been serving Virginia for over 85 years. If you're ready to lead, grow, and win in beer, let's talk. 📧 Apply today: BlueRidgeBeverage.com/career… Blue Ridge Beverage: We deliver great brands with great service to great people. 🍺🍷🥤🏔️   #Hiring #SalesManager #AbingdonVA #BristolVA #BeerSales #LeadershipRole #BlueRidgeBeverage #CareerGrowth #BeverageIndustry #SalesLeadership #JoinOurTeam

Beer my Valen-Wine! 🍺💕🍷 Wishing our incredible team, valued customers, and amazing retail & supplier partners a Valentine's Day filled with love, laughter, and your favorite beverages. Thank you for being part of our Blue Ridge Beverage family - you make what we do meaningful every single day. Here's to the perfect pairing: great people and great beverages! 🥂 Blue Ridge Beverage: We deliver great brands with great service to great people. 🍺🍷🥤🏔️ #ValentinesDay #BeerMyValentine #EmployeeAppreciation #CustomerLove #BlueRidgeBeverage #CheersToYou #AdventureDeliveredInEverySip #EnjoyResponsibly

The ultimate sports weekend is here! 🏈🏆 With thrilling competition and unforgettable moments, make sure you're ready to celebrate. Our retail and restaurant partners are stocked with everything you need for watch parties, celebrations, and raising a glass to greatness. Game on! 🍻 Blue Ridge Beverage: We deliver great brands with great service to great people. 🍺🍷🥤🏔️ #GameTime #SportsWeekend #WatchParty #GreatBrands #GreatService #GreatPeople #BlueRidgeBeverage #BlueRidgeBev #AdventureDeliveredInEverySip #EnjoyResponsibly #CelebrateResponsibly

Breaking news: Phil saw his shadow, so winter's sticking around! ❄️🌨️ Our reaction? Bring it on! Six more weeks means six more weeks to enjoy seasonal brews, warming wines, Red Bull to power through cold days, and all the other beverages that make winter better. Our retail and restaurant partners have everything you need to embrace the extended winter. Phil might control the weather, but you control the good times! 🍻 Blue Ridge Beverage: We deliver great brands with great service to great people. 🍺🍷🥤🏔️ #GroundhogDay #WinterBeverages #SixMoreWeeks #BlueRidgeBeverage #BlueRidgeBev #AdventureDeliveredInEverySip #EnjoyResponsibly

Happy New Year! 🎊✨ 2025 brought incredible moments, and we're grateful to have been part of your celebrations. As we step into the new year, we're excited to continue delivering the quality beverages that bring people together - from great beer and fine wine to refreshing non-alcohol options. Whether it's a toast with friends, a family gathering, or a quiet moment of reflection - cheers to new adventures in 2026! Blue Ridge Beverage - We deliver great brands with great service to great people. 🍺🍷🥤🏔️ #HappyNewYear #2026 #CheersToTheNewYear #ThankfulForYou #BlueRidgeBeverage #BlueRidgeBev #AdventureDeliveredInEverySip #EnjoyResponsibly

You're always on our nice list! 🎁🍺🍷🥤 As 2025 comes to a close, we're grateful for the successes we've shared together. Stocking shelves, filling taps, creating memorable moments - your partnership makes it all possible. Thank you for trusting Blue Ridge Beverage Company to deliver quality brands with exceptional service. We look forward to an even better year ahead! Wishing you a joyous holiday season and a Happy New Year! Blue Ridge Beverage - We deliver great brands with great service to great people. Swipe to see our festive pup! 🐕🎅 #HappyHolidays #HappyNewYear #CheersToAWonderfulYear #ThankfulForYou #BlueRidgeBeverage #BlueRidgeBev #AdventureDeliveredInEverySip