Congratulations to the winners for the TOP BRANDS OF MAURITIUS!
🏆 Employer Brand: Phoenix beer
🏆 Brand Purpose: MCB Group
🏆 Sustainable Brand: MCB Group
🏆 Preferred Local/Mauritian Brand: Apollo
Joining us now: Manish Bundhun, the Chief HR Executive of Roger Group
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Karvi Arian highlights laws in Mauritius, which give protection to Intellectual Property.
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Karvi Arian, Barrister – Senior Associate from Ahnee Duval Law Firm, Mauritius is now joining us for "Intellectual Property (IP) Disputes Resolution in Mauritius".
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Marius Schneider shares his recommendations to select a strong 'trade mark' - a distinctive sign that allows consumers to distinguish products/services from a specific company to another ⬇️
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Joining us now, Marius Schneider, Attorney-at-law and Founder from IPvocate Africa Legal Advisers Ltd. He will be talking on Intellectual Property Rights, focussing on "How to obtain IP Protection in Mauritius and Abroad".
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Akua Owusu-Nartey, Regional Managing Director from Ogilvy Africa is now joining us to talk on "Creativity and Innovation: The African Story Retold".
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Thank you Geet Rathi for these take aways concerning consumer experiences!
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Talking about Cunard’s Evolving Marketing Strategy: Moving to a Marketing Oriented Brand, we have James Goodman, Executive Director at Bramann ltd. UK
We're kicking the Marketing Transformations session with Sasan Saeidi, Global Client Leader-Nestlé at Wunderman Thompson (United Arab Emirates). He will be talking on Finding Your Pivot: The New Renaissance.
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In her session, Isabelle Chaboud shared that new stores should focus on:
- Hybrid concepts, blending digital & physical
- Gamification, a new tool to engage the new generations
- Second hand, high demand from millennials (33% of consumers)
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Time to discover New Key Trends in Luxury: Omnichannel, Second-hand and Gamification! Isabelle Chaboud is joining us for this session.
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🤔 How can a brand really make a difference while leveraging the digital space? Louise Hvenegaard has showcased a few examples that might help you out!
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Sarah Jones has shared that at LinkedIn, they are contrarians, but they are also optimists. They believe that most of what the marketing industry does today is wrong. But they are confident that tomorrow we will be doing what’s right.
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How trustworthy is your brand perceived to be? Brand DNA is the very essence of your business, especially during these times.
🔉Hear Alison Cryer, as she talks about brand's strategy for sustainability!
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Presenting now is Shashank Nigam, Founder & CEO of SimpliFlying, speaking about "Making Travel Antifragile: How the Ecosystem Can Fly to a Stronger Post-crisis Future."
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Adam Byars on "Country Branding: Creating Brands with Meaning in a New World"
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Up Next: Adam Byars, CEO & Partner, Grid Worldwide (South Africa) will speak on "Country Branding: Creating Brands with Meaning in a New World"
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During the lockdown, many brands in India went dark and stopped advertising but Amul didn’t.
Here's a few takeaways from Dr. R S Sodhi's session!
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