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There are many books on #crisismanagement, but "Brand Under Fire" by #crisiscommunications expert Jeff Hunt focuses on adapting in the digital age.

Austin, TX
Joined February 2017
Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)Photo by Brand Under Fire (@BrandUnderFire)
I’m honored to be a part of “Stan Talks,” a new initiative from The University of Texas at Austin and The Richards Group. Watch the #UTStanTalks teaser below and view the current library of videos here 👉 youtube.com/c/stantalks @richardsgroup @UTAustinTX @moodycollege
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"The two most issues-rich environments in the world are airlines and universities." buff.ly/2EHB1d7
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How Samsung’s Brand is Recovering after the Galaxy Note 7 Crisis buff.ly/2I8ibm8 #ConversationsInCrisis
"Reputation is like fine china: Once broken it's very hard to repair." - Abraham Lincoln #CrisisManagement #BrandRepair
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If you are adhering to the old rules, you are destined to lose. Transform your #CrisisManagement playbook into the digital age with #BrandUnderFire. buff.ly/2y1Mmqt
Another item to add to the Big Rethink list - Rethink your #CrisisManagement playbook. Evolve your playbook into the digital age, then continually evaluate and optimize. See where your organization falls short - brandunderfire.com/crisis-re… @prnews @dianeschwartz #Leadership nitter.gq/dianeschwartz/status/1…
The Big Rethink for Communicators Ready for Real Change prnew.se/2JHvSFi @prnews #PR #Leadership #Change
One of the most important and long-lasting efforts of any crisis situation is brand recovery. buff.ly/2I8ibm8 #ConversationsInCrisis #CrisisManagement #BrandRepair
"For a long time, businesses were able to wait for the storm to pass. Now, social media means crises are magnified and last longer." buff.ly/2JmYLtr @CNNMoney #CrisisManagement
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Two great case studies for why speed is one of the five key principles of effective #CrisisManagement. @Disney and @Starbucks exemplified quick and bold action against racism. buff.ly/2JmYLtr via @CNNMoney
In a digital world, there's nowhere to hide. #CrisisManagement #Crisis
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Brand Under Fire retweeted
Infographic: Influencers are bigger than ever, and they're just getting started: adweek.it/2Je5N0g
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Getting to ‘Yes’ With Closer Legal-Communications Coordination in the Crisis Situation Room buff.ly/2IFJGnk #ConversationsInCrisis #CrisisPreparedness
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5 principles for crisis management in the digital age | PR Week buff.ly/2GN3cZq
Dear C-suite: Why your crisis plan is tragically outdated buff.ly/2s3GQyf
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"Never let a good crisis go to waste" - Winston Churchill #ConversationsInCrisis buff.ly/2GLrpyW
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BREAKING: ABC Entertainment president says the network has decided to cancel the 'Roseanne' reboot.
Tension during a crisis between communications and legal advisors can lead to over-doctored, watered-down statements that reek of spin buff.ly/2kmitrf #ConversationsInCrisis #CrisisPreparedness
For rideshare companies to improve their reputation and gain the trust of their riders, they need to be proactive in their crisis response plans. buff.ly/2GHimiu #SexualAssault #RideShare @Uber @lyft
Even the most seasoned PR professionals and legal experts can miss the mark if they don’t collaborate during a crisis buff.ly/2kmitrf #ConversationsInCrisis #CrisisPreparedness