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Butane Digital

@ButaneAgency

Milwaukee-based digital marketing agency focused on traffic acquisition, visitor conversion and customer retention. Get in touch today!

 Milwaukee, WI
hellobutane.com
Joined November 2015
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  • Followers40
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Photo by Butane Digital (@ButaneAgency)Photo by Butane Digital (@ButaneAgency)Photo by Butane Digital (@ButaneAgency)Photo by Butane Digital (@ButaneAgency)
Is your GA4 data "off"? Are your conversions not really adding up? Read our intro to server side tracking as a way to see if this is the best solution for your needs. hellobutane.com/whiteboard/i…
Introduction to Server Side Tracking & Measurement | Butane Digital

Introduction to Server Side Tracking & Measurement | Butane Digital

Server Side Tracking isn't just a buzzword for more accurate measurement - it's a necessity in 2026. Learn more about Butane's approach.

hellobutane.com
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Google is changing the dynamics of Smart Bidding - check your account today. hellobutane.com/whiteboard/g…
Google Changes Smart Bidding on August 17. Check Your Account This Week | Butane

Google Changes Smart Bidding on August 17. Check Your Account This Week | Butane

Starting August 17, Google’s Smart Bidding will treat your Target CPA or Target ROAS as the goal to hit, not a ceiling to beat, in any campaign that’s limited by budget. If your campaigns have shown...

hellobutane.com
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Remarketing vs. Retargeting - What's the Difference? hellobutane.com/whiteboard/w…
The Difference Between Remarketing & Retargeting | Butane Digital

The Difference Between Remarketing & Retargeting | Butane Digital

Short answer: in 2026, remarketing and retargeting mean the same thing, and nearly everyone uses the two words interchangeably. Historically, retargeting meant showing display ads to past website...

hellobutane.com
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The Brand Tax - AI & the impact on brand search performance searchenginejournal.com/the-…
The Brand Tax: How Google Profits From Demand You Already Own

The Brand Tax: How Google Profits From Demand You Already Own

Most brands' highest-ROAS campaigns are capturing demand that already exists. Contentsquare's 99 billion-session benchmark shows the math is getting worse.

searchenginejournal.com
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Diagnosing Strategic & Tactical Failures in a Google Ads Account via Search Engine Journal searchenginejournal.com/the-…
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account

The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.

searchenginejournal.com
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AI Poisoning: Black Hat SEO Is Back searchenginejournal.com/ai-p…
AI Poisoning: Black Hat SEO Is Back

AI Poisoning: Black Hat SEO Is Back

New research finds Black Hats can poison LLMs with just 250 malicious documents. Learn how poisoning threatens your brand and what to do about it.

searchenginejournal.com
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Thinking about probabilities, not certainties. VIA MarTech. martech.org/why-good-markete…
Why good marketers think in probabilities, not certainties | MarTech

Why good marketers think in probabilities, not certainties | MarTech

Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead.

martech.org
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martech.org/google-ads-rolls… Ads rolls out AI Max search match type
Google Ads rolls out AI Max search match type | MarTech

Google Ads rolls out AI Max search match type | MarTech

Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions.

martech.org
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9 AI copywriting tools to help with product descriptions via @semrush #ecommerce #SEO semrush.com/blog/ai-copywrit…
9 Best AI Copywriting Tools (Free & Paid)

9 Best AI Copywriting Tools (Free & Paid)

Some of the best AI copywriting tools on the market include AI Article Generator, Jasper, and Anyword.

semrush.com
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CRO 101: things to look for during a conversion rate optimization audit. unbounce.com/conversion-rate… (via Unbounce)
The ultimate guide to conducting a CRO audit

The ultimate guide to conducting a CRO audit

Unlock the secrets of CRO auditing. Analyze user behavior, refine pathways, and optimize conversion rates with our guide.

unbounce.com
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6 ways to compare websites, including other brand sites and competitors semrush.com/blog/compare-web…
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)

6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)

Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.

semrush.com
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Learn more about LLM search and how it impacts Google AI Overviews moz.com/blog/generative-engi…
What Is Generative Engine Optimization (GEO) [Tips & Workflows To Do It]

What Is Generative Engine Optimization (GEO) [Tips & Workflows To Do It]

Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high-intent traffic.

moz.com
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Google AI Overviews are hurting organic CTR by up to 30% for top informational search queries searchengineland.com/google-…
New data: Google AI Overviews are hurting click-through rates

New data: Google AI Overviews are hurting click-through rates

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.

searchengineland.com
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Bridging the gap between recommendations and execution - via Moz moz.com/blog/seo-recommendat…
How to Close the Gap Between SEO Recommendation and Execution

How to Close the Gap Between SEO Recommendation and Execution

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

moz.com
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In early March, Google released a core update. Learn more about the industries that were impacted
SearchEngineJournal® (@sejournal) profile pictureSearchEngineJournal®@sejournal24 Mar 2025
Google’s March Core Update: Early Observations From Initial Rollout. via @MattGSouthern: searchenginejournal.com/goog… #seonews #Google #SEO
Google's March Core Update: Early Observations From Initial Rollout

Google's March Core Update: Early Observations From Initial Rollout

Google's March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week.

searchenginejournal.com
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Google scraps plans to kill third-party cookies in Chrome via @TheMarketingAnu searchengineland.com/google-…
Image from Search Engine Land (@sengineland)
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📊 Check out our latest blog on the top digital marketing analysis tools of 2024! Elevate your marketing game with these tools! #DigitalMarketing #MarketingTools #2024Tech hellobutane.com/whiteboard/t…
Top Digital Marketing Analysis Tools in 2024 | Butane

Top Digital Marketing Analysis Tools in 2024 | Butane

In the rapidly evolving world of data analytics, staying ahead of trends is essential in digital marketing for businesses alike. As we progress through 2024, the vast selection of analysis tools has...

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