Helping marketers become better writers with the help of AI, automation and analytics.

Austin, TX
Joined December 2015
Back on YouTube and loving it — sharing technical walkthroughs on this new thing called "content engineering"
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I want to meet the person who's read to the end of your drip email sequence
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Can anyone explain what happened w/ Google Data Studio? My understanding is the free product is basically unusable, and there's no self-serve paid product (only option is a classic Looker enterprise contract, which is out of bounds for most Data Studio users). What happened?
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To be more specific - the throttling of refreshes / rate limiting seems to be a real drag. Tough to trust a data product if you can’t hit a button to know that data is fresh.
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The MAP data type in duckdb is proof that a higher power wants data app developers to be happy
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Coalesce 2022 registration is OPEN!! Can't wait to see you all online and in person this October! If enough people sign up today then we _just_ might be able to convince @janessalantz to buy a steamboat and let @gwenwindflower pilot it to the conference. coalesce.getdbt.com/register
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CIFL.ai retweeted
New (free + on-demand) data modeling course, hot off the press! Christine Berger + Pat Kearns, analytics engineers @dbt_labs, unpack their process for migrating legacy SQL (as from a stored procedure) to modular data models in dbt: blog.getdbt.com/sql-refactor…
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For any friends who know SQL and are looking to break into analytics engineering - now's a great chance!
Our Foundry Program is live! 2 aspiring software engineers 4 aspiring analytics engineers 6 months of apprenticing with the dbt Labs team blog.getdbt.com/announcing-t…
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Big announcement today: Fishtown Analytics is now dbt Labs! Read about our new name and $150m Series C. blog.getdbt.com/of-the-commu…
finally got the momentum rolling on a merch / shop for @BlueprintTrng. the goal here isn't sales, it's deepening relationship w/ ppl in our ecosystem. everything is print on demand, no need to ever touch inventory, shipping, etc. what a time to be alive, right?
Amazed by the >4x cost reduction in computing resources just by using @getdbt with BigQuery for transforming analytics data
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PSA: for pushing data from Sheets -> BQ, we recommend using this open-source script template (instead of our previously-published Add-on): trello.com/c/Va746r6h/9-the-… That's what we'll be updating / maintaining / using ourselves going forward.
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The only Apps Script course I'm proud to promote (from @benlcollins) is 30% off starting today - Ben's teaching is second to none: rb.gy/vngezs
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Prediction: if you work within the Google ecosystem (GA, Search Console, Google Ads, etc), by the end of 2021 you won't need 3rd-party tools to pipe data to BigQuery
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This opens up a lot of space for people to focus on *what they'll actually do with data* vs how they'll pipe it around - the EL (extract + load) portion of ELT was always the weakest link
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I probably shouldn't have done this (don't tell anyone), but I just published our entire business process, from sales to hiring: learn.codingisforlosers.com/…
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New "build your bigquery data pipeline" course coming this month! CIFL has made big strides in 2020 on the process front, looking forward to sharing what we've learned: youtu.be/hgUd7D1GS5g
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