Rukam Capital | Backing founder-led teams from proof to scale. Founder-first capital at an early stage. https://xitter.cf/t.co/TnOYeQPzcm
New Delhi
Joined February 2021
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Rukam Capital’s Gen Alpha Decoded: The Consumer Brand Dynamic report is now live. It breaks down their journey from digital discovery to parental conviction and the spaces where their loyalty is won. rukamcapital.com/reports/?ut…
A million views will make your startup visible. But will they make it viable?
Growth isn’t born from a viral moment alone. It comes from identifying the right channels, reaching the right audience and understanding what makes people choose your product.
techcrunch.com/2026/10/23/st…
For founders, the real opportunity lies in building a repeatable path to customer acquisition. Whether through targeted creator partnerships, direct sales or customer referrals, the focus should be on what consistently brings customers in, not just what gets people talking.
Because visibility creates a moment, but a sustainable growth engine builds a business.
rukamcapital.com
India is shopping more. Are businesses earning more?
India’s online festive sales are projected to grow by 25–29% this year, reaching ₹1.50–1.55 lakh crore. Yet, the average order value is expected to decline by 1.5% to ₹1,554.
With 57% of surveyed online adults citing deals and discounts as a reason to shop, rising input costs and promotional spending are putting pressure on profitability.
The real test is not just driving sales, but converting that growth into profits.
Read: economictimes.indiatimes.com…
A hundred-plus medals. Countless stories of resilience.
Congratulations to every Indian athlete who made the nation proud at the #AsianParaGames2026.
Behind every medal lies discipline, determination and the courage to keep pushing boundaries.
These are the same qualities that drive founders to build, adapt and persevere when the odds are stacked against them.
Today, we celebrate not just the wins, but the grit behind them.
#Cheer4Bharat
rukamcapital.com
A founder will hear plenty of opinions about what they can and cannot build.
Aarushi Joshi, Founder & Director of BemO Wellness, explains why self-awareness helps you listen without letting every opinion steer the company.
🤖 Made with AI
Hear more of her insights in Episode 9 of Season 3 of Startup Table with AJ.
rukamcapital.com
May the spirit of this festival remind us that goodness, hope and perseverance always matter. Wishing you and your loved ones a festive season filled with positivity, and new beginnings.
Happy Dussehra.
rukamcapital.com
A trek, a forgotten childhood snack, and a big idea. That’s how @godesi_foods was born.
Vinay Kothari set out to bring locally made Indian snacks to mainstream markets. Today, it has grown to 86 products and ₹55 Cr+ in revenue.
Swipe to discover the story behind the brand.
Discipline gives you the road, showing up keeps you walking it, and belief in yourself carries you to the end of it.
rukamcapital.com
🤖 Made with AI
Building a business takes more than just capital.
@Ajahagirdar, Founder and Managing Partner, Rukam Capital, joined The Offline Network to discuss what it takes to build a business, from making sound decisions and solving everyday problems.
The conversation also touched upon understanding your audience and raising the right amount of capital.
Tune in: youtube.com/live/vkFPpYLIDXY…
Your shoes can make or break your day.
Ahmad and Prateek built Yoho to address tired feet on the daily commute, making comfort and ergonomics a normal part of everyday footwear.
rukamcapital.com
Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited
rukamcapital.com
No founder salary in the books means no real EBITDA. Every cost counts, yours included. Book your salary early and know your true numbers from the start.
rukamcapital.com