Cardinal House

Here is a million-dollar marketing strategy for ALL Web3 businesses (SIMPLE): It won't make you a billionaire in 6 weeks. But if you're here to build a multi-million dollar business in 5-10 years... This is for you: 1️⃣ Create Content 2️⃣ Outbound Dms 3️⃣ Business Development 4️⃣ Product Development Let's dive into a bare-bones marketing strategy that will make you a winner. Q: Why Create Content? A: Content builds a brand. The effects of a brand: ✅ Exposure for your business ✅ Builds trust with your community ✅ More sales ✅ More partnerships And there are a few extra benefits that fly under the radar. Content turns an audience into a community. From lifeless to passionate. An easy example: Mr. Beast built a massive brand through Youtube content. He then launched businesses like Feastables or Beast Burger. Both became billion-dollar businesses overnight. It takes years to see the compounding effects of content. But good marketing takes time. @garyvee references it. In 2023 brands will be built through content. Q: Why Outbound Dms? A: This is the most tried and proven marketing strategy. The effect of Dms: ✅ Partnerships, ✅ Clients, and ✅ Important relationships. All of which directly push forward your business. Most people already send DMs. But we would recommend sending 100+ DMs a week. Building a network will open up more doors for your business. Ex: DMs allowed us to connect with business like @Conste11ation and nearly every current client we work with. It all starts with a DM. Q: Why Business Development? A: Building partnerships is the quickest route to see explosive growth. A few benefits: ✅Instant credibility boost ✅Community growth ✅New people to sell to ✅Product Development Creating a partnership with a business requires a valuable offer. Find ways to solve their pain points, and find win-win situations. *Make sure every partnership pushes forward your business. Don't have weak partnerships that harm your brand. Q: Why Product Development? A: It's simple. A good product makes marketing extremely easy. There is a misconception that a good product will "market itself". That's not quite true. But a good product will reduce the friction in every sale. Which means people will be easily convinced to buy and share your product. Every marketing avenue becomes easier with a good product. Final thoughts: We purposely chose to leave out more complex forms of marketing! (Influencers, paid ads, SEO, etc.) These routes can be great but aren't necessary to get your business off the ground. Hope this was valuable! Share it with other businesses, if you learned anything --> RT

We spent this past week researching 20+ Micro-influencers and the results are surprising. Our hypothesis: Paying major influencers is a waste of money, and you can get a higher ROI paying for niche influencers Our data is here to prove it 🧵 👇

Hear us out... A crazy idea sparked into our heads during the 20+ hours of research we're doing into micro-influencers. NFT branding is powerful --> It really draws out the strength of numbers in communities --> PFPs spread like wild fire So imagine if a tech company like @Conste11ation rallied the $DAG community behind some awesome PFPs (Obviously the NFTs would have a utility that is incorporated into the ecosystem) The Dag community is already a powerhouse, but imagine if there was a powerful PFP that began to spread the name even further and wider. The branding power of PFPs paired with a powerful technology... That would absolutely blow up.

Give away the secrets, sell the implementation 🔥 Here’s a tip on why building a newsletter is important 👇

Here is a million-dollar marketing strategy that the world hasn't figured out yet. Micro-Influencers. These are the content creators that get neglected. They have small communities of super niche, but passionate fans. Here is how we would build our perfect influencer team 👇

Over the past 12 months, we've worked with 50+ Web3 businesses on growth. Truth is, 99% of them don't understand marketing. So if you want to scale your Web3 business faster, let us point you in the right direction. Here are the only three marketing tactics you need: