Jennifer Lawrence has officially launched the haircare brand Mes, but the career pivot is not a play for financial stability amid Hollywood ups-and-downs: "A smarter exit plan would be signing up for a big franchise." "Starting a new company to get rich feels like jumping off a cruise ship to land on a door,” Lawrence told The Cut, adding that moving from acting into the beauty space is a natural extension of her interests as a performer. "There is an undeniable energetic thing that happens when you’re creating things, whether it’s a movie or a product. I got that same electric buzz I get from building a character. It’s like, ‘Well, I have to follow this because it’s the same animal.'” variety.com/2026/film/news/j…