From questions to insights in minutes
Berlin, Germany
Joined May 2018
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G2's Winter Badges just arrived🏅
Clarisights has been ranked the #1 Marketing Analytics platform for Enterprises - our fourth consecutive quarter at the top 🏆
We’re celebrating 29 badges across the marketing analytics and ETL tools categories
The badges and what's ahead here: clarisights.com/Blog/Article…
MMM is on everyone’s agenda - but most projects FAIL.
Why?
- Wrong expectations and mindset.
- Sharing results too early.
There is no way to validate and calibrate MMM models. It is a process that requires iterations.
More in comment🔽
Here’s what you need to ensure:
1/ Set the right mindset and expectations
2/ Validate the underlying data and assumptions
3/ Educate marketing leadership on limitations and context behind the results / numbers
4/ Continuously iterate and refine the model
When early iterations were misunderstood and misinterpreted by decision-makers, we've seen:
- Confidence in CMOs lost
- Marketing strategies completely pivoted
- Etc
Is creative the new targeting?
Our latest article on creative analytics dives into:
- Identifying which creative concepts, format, elements drive engagement & conversions
- Spotting creative fatigue
- Best practices for creative analytics
shorturl.at/liDXk
Creative fatigue can hit hard, especially on platforms like TikTok, where ad lifespans are short.
So, how do you spot and combat it? 👉shorturl.at/oMx1B
#performancemarketing #creativefatigue #creativeoptimization
Creative optimization: here's how you can uncover creative fatigue - with all your ads in a single view - in less than a minute 👇
#performancemarketing #creativeoptimization
shorturl.at/AJQPX
Paid vs organic keyword cannibalization?
In the first episode of Let’s Dashboard It, João helps a SEO manager identify keyword cannibalization by looking at Google Ads and Google Search console data together. Click on the link below 👇
youtu.be/_xgNayqPGcU?feature…
We’re thrilled to share that Clarisights was just named #1 Enterprise Marketing Analytics Platform by G2!
To all our amazing customers: thank you for being with us on the journey! We couldn’t do it without you!
Read more here: shorturl.at/ma7h9
#G2 #marketingdata
Meet us at DMEXCO - Digital Marketing Expo & Conference to talk about all things marketing analytics
👉18-19 September in Cologne.
If you are also around, catch us for coffee!
#DMEXCO #digitalmarketing
#marketinganalytics #marketinginsights #performancemarketing
From buzzword to reality – how to democratize data for marketers.
Check our latest blog article.
shorturl.at/LMfGD
More in comments 👇
Achieving data democratization requires marketers to use an analytics platform that meets the following criteria:
Weekly Business Reviews (WBR) don’t have to be nightmares.
Check out 5 ways to make the most of your WBR for iterating fast and answering questions and hypotheses with data in minutes.👇
Read more: shorturl.at/zM5uD
