Aaron Dunnam

I cannot emphasize enough how strong athletic programs can help turn around a campus academically. There may be other ways, but it is definitely a formula that works.

Why Coaching Is Harder Than People Think (A Holiday Reminder)… Because coaching isn’t just about plays, drills, or game nights. It’s about people. It’s about walking into practice every day and managing emotions you didn’t create but are responsible for. Your own. Your players. Your assistants. Parents. Administrators. Fans. It’s about teaching kids who are all at different stages. Different maturity levels. Different confidence levels. Different home situations. And somehow holding them to the same standards while still meeting them where they are. It’s about decisions that look simple from the stands but feel heavy from the sideline. Who plays. When. Why. How you communicate it. And how that decision might land on a 16-year-old who ties their identity to minutes. It’s about losing sleep over kids who won’t buy in. Over conversations you need to have. Over mistakes you replay in your head long after everyone else moved on. It’s about being judged by people who see the outcome, not the process. The scoreboard, not the hours. The result, not the relationships. And yet, you show up again. You plan. You teach. You model. You care. As the season slows and the holidays arrive, this is the reminder: What you do matters. Even when it goes unseen. Even when it feels heavy. Even when it’s hard. Coaching is about influence. And influence lasts longer than any season. That’s why coaching is harder than people think. And also why it matters so much. As the year winds down, I hope you find a little rest, a little perspective, and a lot of pride in the work you’re doing. 🎄Happy Holidays, Coach.

High school football coaches might have the most important job in any community and it’s overlooked. They set the culture for the largest group of young men in a school. If they build good men, not just wins, that ripple hits families, schools, and the whole community.

This is so damn good!

Good work man

Man @DumasFootball always impresses, last week they go to Northwest lose in the semis..they travel back 5+ hrs to Mineral Wells and take down Stephenville on the final play of the semifinal #txhsfb @tx7on7 @dctf

Players Bring attention to yourself. Stand out. Be noticed. How? Keep your mouth shut. Play hard. Play with energy. Play with toughness. Wear the uniform right. Don't show boat when you do something good. Don't hang your head when something doesn't go your way. Be a great teammate. Play with class. Respect your opponents. While others act like fools, you act like a real player that's been raised right and respects the game.

Players If you're not lifting heavy during your high school or college season. You're wasting time. You have to be able to prioritize playing, lifting, caloric intake and conditioning at the same time. Continually getting stronger and more physical is a goal that never takes a back seat.

Here is the race that won us the meet! @coachdunnam

How luck are we 🔱 #LevelUp #EarnIt

2 day left #LevelUp #EarnIt