𝗚𝗼𝗹𝗱 𝘃𝘀 𝘁𝗵𝗲 𝗗𝗼𝗹𝗹𝗮𝗿
Why does gold sometimes jump when the dollar drops?
On 30 October, gold hit a one-year low near $3,870. Less than a week later, it was back above $4,100.
Nobody found a new gold mine in between. So what moved it?
A Thread 🧵.
Great brands are built on three simple Principles:
Story, Purpose, and Action.
If your brand strategy is tight, the visual identity practically writes itself.
Here is how I used this exact framework to redesign the identity for Genix.
Thread🧵
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