Commercial Kitchen Chronicles

To all the creators out there, I hope this week you land that partnership you’ve been working toward, secure your first sponsorship, finally get monetized on that platform, or have that one video you’ve worked so hard on take off. There’s plenty of room and opportunity at the table for everybody. I wanna see you guys win. 🤝

New Upload just went live! Switched to 3 videos this week. I have been having a blast lately on all of these. From ideas, to putting videos together and the Thumbnail Designs. Feel like we are really locked in at the moment! The Creator Gear I Regret.. youtu.be/xN9WNrXEALQ

YouTube is finally starting to roll out the ability for viewers to customize their own feeds. As viewers become more intentional about what they want to watch, it’s more important than ever for creators to make their content easy to discover. Some of the streamers I see absolutely killing it on YouTube right now aren’t using overedited thumbnails or crazy titles designed to trick someone into clicking. They’re just making it incredibly clear what their content is and who it’s for. Think about this. If someone wants to watch a chill Call of Duty stream in the evening, or have a specific game playing in the background while they work, how easy are you making it for YouTube to recognize that your content is exactly what they’re looking for? That’s the part I think a lot of creators overlook. It’s not always about getting EVERYONE to click. It’s about making sure the RIGHT people can find you. Titles, thumbnails, descriptions, and the actual content itself all play a role in helping YouTube understand who your videos are for. This has always been important, but as viewers gain more control over what appears in their feeds, I think it’s only going to become more important. Stop thinking about how to get your video in front of everyone. Start thinking about how to become exactly what someone is looking for.

I don’t think people realize how insane this is for YouTube creators. We grew up with networks deciding what got aired and who got seen. Imagine saying, “I’m going to upload my video to MTV and see if people discover it.” That’s YouTube. And now it’s dominating TVs.