Four titles. One paycheck? Our 2026 GCC salary survey reveals pay gaps across UAE and Saudi agencies: UAE PR out-earns media, while Saudi Creative Directors earn a third of UAE peers. communicateonline.me/salary-…

Social isn’t for campaign leftovers. Mike Khouri of tactical. says brands must stop resizing TV ads and build worlds people want to return to. More posts won’t cut it; memorable experiences will. communicateonline.me/author/…

Snap’s UAE head Antoine Challita says shopping decisions start in Chat. With 71% of daily Snapchatters in the UAE influenced to buy, brands must create content people want to share. @Snapchat communicateonline.me/insight…

Global trade is changing. Is the region ready? At the World Economic Forum’s Annual Meeting of Global Future Leaders in Dubai, Farid Belbouab, Group CEO of @Gulftainer , discusses how connected infrastructure and smarter logistics are strengthening supply chain resilience. @wef

When did B2B marketing get so serious? NEOPAY’s Astha Gupta calls for fewer buzzwords, more personality and a simple reminder: behind every B2B decision is a human being. @neopayme communicateonline.me/the-vie…

Half of travelers can’t recall the last tourism ad they saw. New LIONS Advisory x TOURISE research reveals why tourism marketing blends into the feed—and a five-part IDEAS playbook to stand out. @WARCEditors communicateonline.me/insight…

HYVE has launched in Dubai and Riyadh, uniting media, data, CX and AI. Its Honeycomb platform connects 150+ data sources to power AI-driven planning, activation and measurement. communicateonline.me/news/hy…

Private label grew 34.3% year-on-year in the Gulf, nearly twice Latin America’s rate. Communicate explores why CPG brands must rethink trust, value and the basket—not just price. @NielsenIQ communicateonline.me/insight…

OOH grew 15% globally last year. Multiply Media Group’s Jawad Hassan urges CMOs to rethink outdoor through programmatic DOOH, better measurement, retail media and AI. @_MMGGlobal communicateonline.me/insight…

Havas’s Oliver Elobeid says GCC agencies face hiring freezes and rising senior-level retention challenges, as Saudi agencies compete with the public sector for talent and AI reshapes roles. @HavasMiddleEast communicateonline.me/agencie…

Consumer trust must be earned, not just promised. Ali Fakih of L’Oréal Middle East explains why brands need to prove their value and rethink digital visibility through AI. Read more: communicateonline.me/insight…

From grocery baskets to padel courts, the Gulf’s advertising landscape is expanding. Henrique Daniel Rangel of Snoonu explains why trust matters more than reach. Read the full interview in Communicate’s October issue: communicateonline.me/edition…

The ad market is booming. So why are big brands spending less of their revenue on advertising? WARC reveals a two-speed market, with smaller businesses and e-commerce sellers driving digital ad growth. Read more: communicateonline.me/brands/…

Everyone knows the trends. Who’s actually doing something about them? From AI to trust and measurable growth, Tahaab Rais, Dana Tahir and Ziad Hasbani share their perspectives. Read more in Communicate’s October issue: communicateonline.me/edition…

In the Gulf, unhappy customers complain privately before going public. What happens when brands don’t respond? FameNinja founder Ankush Gupta explains why customer service is now a marketing priority. Read more: communicateonline.me/the-vie…

Retail media is moving beyond impressions to proving sales. At its first Retail Media Summit in Dubai, Precision Media by @MajidAlFuttaim unveiled Precision Insights, an AI-powered platform connecting campaigns to real sales. Read more: communicateonline.me/insight… @majid