OneColumn LLC

Consistent #marketing efforts ultimately yield new #customers. Think long-term, like 9-12 months (not 1-3). Keep going and you’ll see the results! zurl.co/bvjwP #marketingstrategy #brand #revenue #HumanCenteredMarketing

Look at your #website critically, it reflects your #positioning and story. It won’t be memorable if it looks the same as your #competitors. Make sure #buyers can quickly tell why you’re different. zurl.co/aVvyl #storefront #marketing #brand #HumanCenteredMarketing

Some #marketing tools may hide beneath the surface, but they uphold your #brand and build #trust with your #TargetAudience and #customers. When did you last use a #CaseStudy, reviews, or references for your #business? zurl.co/oiUHq #HumanCenteredMarketing

If your #brand isn’t everywhere, it’s ok. Hopefully it’s consistently somewhere, in front of the same people. Keep your brand alive and top-of-mind via #events #webinars #tradeshows #conferences. zurl.co/QPL7a #brandpresence #marketingstrategy #HumanCenteredMarketing

What keeps your #brand alive with your #customers and #prospects? #MarketPresence. Keep #tradeshows #webinars #content #events in your marketing strategy. zurl.co/9Lkmg #conversations #HumanCenteredMarketing

Is your business maximizing #customer #conversations? Go beyond a simple phone call. Try #webinars, #tradeshows, #conferences, AMA (Ask Me Anything), #experiential. zurl.co/UUrh6 #events #HumanCenteredMarketing

If your happy #customers aren’t automatically becoming vocal #brand advocates, maybe it’s time to ask. Make it personal and with context. Most are waiting to be asked. zurl.co/bPbkn #B2B #referrals #brandadvocate #HumanCenteredMarketing

When should your #business tap into #industry analysts’ influence? When you’re in early growth. Brief them on why you’re different, ask what they're hearing. Bring awareness to your #brand. zurl.co/YIrao #industryinfluence #B2B #HumanCenteredMarketing

Why do we talk so much about building #trust with potential #buyers? Because buyers trust what feels proven and low risk. Make sure your #brand exudes trust. zurl.co/Ak9DT #buyertrust #B2B #HumanCenteredMarketing

Familiarity is the solution. When a #buyer finds the #product that solves their need, they next lean on familiarity. Your product could fit perfectly but if it’s unfamiliar most buyers will pass. zurl.co/nYS9l #reach #frequency #B2B #HumanCenteredMarketing

Did you know? There are (at least) eight #marketing factors that drive #buyingdecisions, but most companies don’t treat them as marketing. zurl.co/iyvx8 #B2B #business #HumanCenteredMarketing

Is your #product invisible to #buyers, even though it’s really good? Many #marketing factors beneath the surface are what really drive #buyingdecisions. zurl.co/jESfu #B2B #ICP #business #sellers #HumanCenteredMarketing

What #buyers think matters to their #purchase decision: tip of the iceberg. What really drives #buyingdecisions: the iceberg beneath the waterline. zurl.co/fjFcF #business #B2B #HumanCenteredMarketing

Focus on #CLV. Innovate. #WalkTheTalk. Personally communicate. Build your #brand. That makes your #business stand out among the rough seas of #AI. zurl.co/fuiWM #business #B2B #HumanCenteredMarketing

The ultimate #CompetitiveDifferentiator in the rough seas of #AI is #trust. #B2B is personal. It always was and always will be. As Humphrey Bogart said in “Casablanca,” This is the beginning of a beautiful relationship. zurl.co/9ZB0b #B2B #HumanCenteredMarketing

While #marketing is a logical AI application, many implementations are without metrics or #businessplans. Yes, experimentation yields breakthroughs, but it leaves the short term in rough seas. zurl.co/IsZNM #business #B2B #businessplan #HumanCenteredMarketing

Empathy. #Gratitude. Commitment. #Service. Showing up. #WalkTheTalk. These are the stepping stones to #business #success – yours and your #customer’s. zurl.co/WfFhV #B2B #HumanCenteredMarketing

.#WalkYourTalk Tame your own #business’ rough seas while taming your #customers’ as well. They care about how you’ll make them a #success. zurl.co/soYzr #B2B #HumanCenteredMarketing

The rough #business seas can be tamed by focusing on long-term #profitability. Do this by calculating #CLV #CustomerLifetimeValue. Here’s an easy formula: zurl.co/qJIdt #profit #B2B #HumanCenteredMarketing