I replace meaningless words with concrete copy. Brand Voice / Brand Video Scripts / Web Copy
Bristol
Joined November 2014
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Stepson turned 10 today.
Unwrapped his new Jazzmaster guitar.
Spent the morning smashing through all his favourite Nirvana tunes. Long blond hair swishing the whole time.
I just found out he shares his birthday with Kurt.
His head may explode when I tell him.
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#AugustusGloop isn't trending yet?
This platform used to stand for something.
bbc.co.uk/news/world-us-cana…
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Ben McCluskey retweeted
Sharon Van Etten can break your heart in 4 lines:
"Sitting at the bar, I told you everything
You said, "Holy shit, you almost died"
Sharing a shot, you held my hand
Knowing everything, knowing everything, we cried"
Who else can do this?
Points off for mentioning Hemingway 🤷♂️
Sharon Van Etten can break your heart in 4 lines:
"Sitting at the bar, I told you everything
You said, "Holy shit, you almost died"
Sharing a shot, you held my hand
Knowing everything, knowing everything, we cried"
Who else can do this?
Points off for mentioning Hemingway 🤷♂️
I asked @Nickhalo01 for a testimonial.
@cleanslatecopy calls it the “most extraordinary testimonial I’ve ever read.’
Is it? Or is it just the most extra?🤦🏻♂️
You decide.🍄
linkedin.com/posts/benmcc_if…
Worried everything looks the same?
Recommended reading:
Why is everything so ugly? _The mid in fake midcentury modern_
nplusonemag.com/issue-44/the…
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Does anyone else have an imaginary walk-on song?
Like, if you were walking onto stage to give a talk or, you know, wrestle someone.
Mine would be this: open.spotify.com/track/6quMG…
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That's right, I've been over on LI banging on about Icemen, GPTchat and technological unemployment.
Who even am I anymore?
linkedin.com/posts/benmcc_co…
I wrote this script. I think (hope) it's the best thing I've written... 😊
concretecopy.co.uk/miro-scri…
To be fair, the average man has never been able to have children unassisted.
New sperm meta-analysis. Big takeaways:
• Sperm reduction is not localized, happening globally
• 50% reduction in avg sperm count since 1973
• Following this trend, the average man will not be able to have children unassisted by 2050
academic.oup.com/humupd/adva…
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Remembering the time a new agency got in touch asking if I could proofread a doc for their client THAT SAME AFTERNOON.
And then tried to lowball me on price.
(It was last Thursday)
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I have a case study conundrum. Can anyone help?
I wrote the script for an explainer vid (for an agency not the big client).
I want to embed the video on a case study page but on the client site the vid is on Wistia.
Is the only option asking the agency to send me the file?
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