Duncan Milne

Retailers using #omnichannel marketing increase consumer engagement by 251%. But it might not always be the best approach. We explore its benefits, challenges, and when a more focused, channel-specific strategy might drive better #ROI. imprintcontent.com/omnichann…

Remember 2012? When then-CEO of Betterment said “financial advisors are bad for your wealth?” What happened to the robo-advisor takeover? Our latest post explains why financial advisors aren’t going anywhere any time soon: imprintcontent.com/why-robo-… #Finance #Marketing #Advisor

Introducing AI into your personalization efforts can lead to some, well, creepy results. What if you focused on relevance instead? Our latest piece offers four steps for combining AI with classic marketing tactics to get the most out of your #content. imprintcontent.com/ai-person…

More Americans are turning 65 than ever before. @ContentDuncan breaks down what this "Peak 65" wave means for marketers in the retirement space, and offers 7 tips for updating your messaging. imprintcontent.com/longevity… #Retirement #Marketing #ContentMarketing

One in five searches on Google returns a video, and that video is frequently above the #2 ranking page. That’s real SEO power! Here are five things you can do to boost your videos' SEO potential. imprintcontent.com/seo-video… #ContentMarketing #SEO #Video

We’re keeping tabs so you don’t have to! 🤓Here are the 5 most important recent developments in the colliding worlds of SEO and AI: imprintcontent.com/seo-ai-ne… #SEO #AI #ContentMarketing

We spent three full days at #CMWorld in D.C. listening to #contentmarketing experts from a host of industries to discuss #AI, team building, social media and everything in between. Here are our four biggest takeaways for 2024. imprintcontent.com/ai-is-adj… @CMIContent #CMW2023

It’s budget season! Make sure you allocate to these 3 key areas as you plan. Brands that embrace these technologies and tactics will thrive in 2024. imprintcontent.com/budgeting… #contentmarketing #marketing #video #AI #TikTok

Data security when using large language models is paramount. Here are 5 tips to help protect not only your personal information, but your brand’s proprietary ideas and tactics, too. imprintcontent.com/privacy-a… #AI #contentmarketing #ChatGPT

Most people will never read the SECURE 2.0 Act. It's up to financial services marketers to clearly communicate what the legislation means for their retirement plans. Our latest post offers some tips. bit.ly/3YXs09E #contentmarketing #retirement

Why every marketing team should build a solid #SEO foundation before investing in personalization. Give our latest blog post a read, and let us know your thoughts! bit.ly/3ir3LQY #contentmarketing

Ignoring niche platforms like @Clubhouse could be a huge mistake. As could assuming the major platforms are too expensive or competitive. Here's why you should never stop looking for your audience, especially where you least expect them: bit.ly/3wqdqv8 #contentmarketing

We've been nominated for CONTENT MARKETING AGENCY OF THE YEAR at the Content Marketing Awards, run by @CMIContent! Our 8th year being nominated for AOY! Thank you to the judging panel, our amazing clients, and the people who make Imprint what it is- our team! See you at #CMWorld!

Audience needs continue to evolve, and so should your #journeymap. Here we break down trends in social media, brand loyalty, ecommerce, financial services and home buying to show you what they mean for your customers’ journeys. bit.ly/3yVbydd #contentmarketing

1. Check out our latest post: Where and how to use video at every stage of your customer's journey. bit.ly/3jIh5xl 2. Register for tomorrow's webinar where @Imprint_AndyS will discuss this very topic with Global Voices! bit.ly/3Atm5g4 #contentmarketing

Evergreen #content is overlooked far too often. When done right, it can be a workhorse that bolsters your efforts regardless of what campaigns are in the works. Here's why you should give evergreen content the attention it deserves. bit.ly/3g0t34S #contentmarketing

Launching a #newsletter? Existing comms need some inspiration? We got you. Our team analyzed dozens of newsletters to show you what's out there, what works and how you can leverage it. bit.ly/3tenW5i #contentmarketing

#NationalSmallBusinessWeek is ending, but you can still celebrate––watch our interview with @chefcarltonB about how his #smallbusiness has pivoted since the pandemic––twice over! (And if you’re feeling hungry, please check out what he has on offer!) bit.ly/32RSKhc #nglcc

Mark your calendars! On Wed., 8/12, our Managing Partner, Andy Seibert, will participate in a live webinar event bringing together three agency leaders based in London, New York (us!) and Mumbai, to discuss how to show “heart” in our marketing. RSVP here! register.gotowebinar.com/reg…

Imprint was recently nominated for the 6th year in a row for Agency of the Year by @CMIContent as part of their 2019 Content Marketing Awards! Thanks so much to our fantastic team and wonderful clients––fingers crossed! globenewswire.com/news-relea… #contentmarketing #cmworld