AI-moderated video & voice interviews with 100s of consumers. Scale your market research and save hundreds of hours with AI assisting from set-up to analysis
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Joined May 2024
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Gen Z turned Clinique’s Black Honey, a lipstick from the 70s, into a TikTok hit. Clinique didn’t start the trend, but it knew exactly what to do next.
Karen Ehrlich of The Estée Lauder Companies on why it caught on: one shade that suits everyone and looks a little different on each person. Young buyers started posting about it on their own.
Her team’s move was to spot it early and amplify those stories as fast as they could.
Not bad for a lipstick older than most of the people buying it.
Nike+ was a $30 sensor in a running shoe. It made people want Nikes again.
Barry Wacksman on the 2006 launch nobody saw coming:
Full episode: conveo.ai/insights/customer-…
The best founders lead with what their product doesn't do well.
Noah Plaue on the tell:
Full episode: conveo.ai/insights/noah-plau…
"It's better to make the dust than to eat the dust."
Kees Kruythoff, former President of Unilever North America, on disruption:
Walmart asked customers what "living better" meant. They said "save me time."
That answer became online grocery pickup, its most successful launch ever.
Saneel Radia from Proto has more. ordnl.link/hW8xxkp
People don’t like to talk about weight, especially to a person.
So before HeliosX let Conveo’s AI research assistant near its customers, its insights lead tried to break it. She lied to it. She changed her story. It caught her every time.
Then the real interviews came in. 👇
Read why weight-loss customers told an AI research assistant more than they’d tell a person: conveo.ai/insights/heliosx-r…
The biggest blocker to AI isn’t AI.
Noah Plaue of @NewtonXInsights says ~80% of CMOs have hit organizational blocking. The tools are ready. The org often isn’t.
"If you have a cog in the machine that’s just not helping you turn the wheel and it’s just nervous about doing things differently, it’s going to slow down everything."
The teams that move fastest are the ones willing to try something different together.
Read more: ordnl.link/iuVWZ4e
Conveo is now in @ChatGPT.
Tell ChatGPT what you want to learn. It designs the study, our AI research assistant runs video conversations with your customers, and the answers land in the same chat.
Install it here: ordnl.link/0rEjOBx
Your team still decides what's worth asking.
Conveo makes sure they walk into the room with the answer first.
Connect Conveo to ChatGPT today: ordnl.link/086rIoi
If everyone in the room always agrees, someone's probably missing.
Former Unilever North America president Kees Kruythoff on why the outliers and characters build better teams:
Followers are rented territory. Your email list is the only audience you own.
Instagram coach Brock Johnson on building for the long game:
What would you do with 48 hours’ notice before a launch?
When generic GLP-1s launched in Canada, digital health company HeliosX didn’t need a new study. They already had the consumer language, in Conveo interviews from months earlier.
“Cheaper than” became “more affordable.”
Full story 👇
How HeliosX turned a months-old study into a 48-hour launch: conveo.ai/insights/heliosx-r…
McDonald’s didn’t bring its global menu to India. It built the McAloo Tikki from the ground up.
Lulu Raghavan on why the template is where you start, not where you finish.
Behind every Conveo study is our research team, with 209 combined years of experience.
Ferrara's concept tests now run in every market at once and close in under a week. Speed caught their attention but our researchers are what won them over.
Full story: conveo.ai/insights/ferrara-c…
We asked 30 UK viewers what they really think of #CelebrityTraitors series 2 👇
Their one-word verdicts: chaos, addictive, iconic, bonkers.
Who's your pick to win?
Watch our full video breakdown for more.
#CelebrityTraitors