National legal services & communications firm helping attorneys and their clients ethically, strategically, and proactively engage the #CourtofPublicOpinion.
Philadelphia, PA
Joined August 2016
- Tweets364
- Following45
- Followers52
- Likes39
Our @TheWaynePollock walks through four mistakes to avoid when you craft your 2025 predictions article, blog post, podcast episode, or video.
'Tis the season for . . . articles, videos, and podcast episodes about our 2025 predictions! 🎅
But when you produce thought leadership around your 2025 predictions, avoid making these four common mistakes:
(thread)
23
Our @TheWaynePollock on the power of thought leadership as a real-time positioning tool for attorneys.
Sorry, but your online bio and your LinkedIn profile aren't the most accurate tools for positioning you and your personal brand.
Your thought leadership is.
(thread)
17
Our @TheWaynePollock explains why your refusal to produce thought leadership is a selfish act that harms more people than you realize.
Your failure to regularly produce thought leadership is an obnoxiously selfish act.
Hear me out.
Society benefits when intelligent people, specifically attorneys, produce thought leadership and put it out into the world.
(thread)
4
Our @TheWaynePollock delivers the unpleasant news that there's a good chance you're disrespecting the consumers of your thought leadership content.
If you want to build a following through your thought leadership, you've got to R-E-S-P-E-C-T the people consuming your content.
If not, they won't come back.
Here are five ways you're disrespecting your audience:
(thread)
8
Our @TheWaynePollock goes deep on why a business development-driven approach to thought leadership marketing can be more impactful than a marketing-driven approach.
The majority of law firms' thought leadership efforts are powered by marketing: "How can we create content that's most relevant to as many people as possible so we can stay top of mind with them?"
There's another way . . .
(thread)
7
Our @TheWaynePollock on five ways law firms' thought leadership can help reduce or eliminate their clients' buyers' remorse.
I've said it before, and I'll say it again: Thought leadership is a Swiss Army Knife.
Today's function: Buyer Remorse Elimination Tool.
(thread)
5
Our @TheWaynePollock on why thought leadership articles are more effective tools for highlighting law firms' client successes than case studies.
Want to effectively show off your firm's recent client successes?
Stop writing cringe self-promotional case studies.
(thread)
8
Our @TheWaynePollock makes the case for how law firms' premium thought leadership can help them charge premium fees.
It's unlikely anyone will post a photo of themselves on social media with your law firm's swag the way they would with their brand new Hermès Birkin or Patek Philippe 5524G.
(thread)
27
It's not unusual for attorneys in certain legal practices like general commercial litigation and family law to avoid publishing thought leadership for fear of opposing counsel using it against them in the future.
(thread)
1
4
But, according to our @TheWaynePollock, doing one simple thing—the thing we were taught to do in law school on final exams to get the best score—can prevent opposing counsel from using an attorney's thought leadership against them.
1
3
The unknown can be scary and easily misunderstood.
@TheWaynePollock debunks the biggest misconceptions he's heard about thought leadership ghostwriting—a relatively new concept for law firm partners, legal industry execs, and their marketing and business development colleagues.
As many of you know, when you are marketing a product or service that's in a new or different category, misconceptions often abound.
(thread)
9
Our @TheWaynePollock explains how law firms' thought leadership can support their efforts to execute on their strategic plans.
Does your law firm have a strategic plan?
As it plots out how to execute on the plan, it would be wise to turn to thought leadership.
Here are six ways thought leadership can support a law firm's strategic plan:
(thread)
6
Our @TheWaynePollock explains why thought leadership is a compounding asset whose value builds over time.
Your thought leadership is more than "content."
It's a compounding asset whose value builds over time.
Legal thought leadership compounds in four ways:
(thread)
7
Our @TheWaynePollock explains what "early bird" thought leadership is, and why it pays to preview legal or industry developments before they occur.
Early 🐦🐦 catch 🪱🪱.
They also stand out from the crowd when producing thought leadership regarding legal or industry developments their competitors will probably produce thought leadership about.
(thread)
9
Our @TheWaynePollock explains why thought leadership is all about perceived authority.
Don't overthink your thought leadership efforts.
Thought leadership boils down to two words:
"Perceived authority."
Let those two words guide your thought leadership strategy and content.
(thread)
17
Our @TheWaynePollock covers the benefits of attorneys publishing thought leadership that discusses *why* they take a certain approach to a particular legal or business issue faced by a client instead of discussing *how* they would approach the issue.
There's a lot of tactical thought leadership out there, like "What Employers Need to Know in the Wake of [X]."
But there's not much philosophical thought leadership out there.
That's an opportunity for you, friend.
(thread)
8
Our @TheWaynePollock explains six ways consistently producing relevant, valuable, and compelling thought leadership can lead to speaking engagements at industry conferences.
Thought leadership can help you bring in new client matters indirectly.
Case in point: speaking engagements.
(thread)
24
Many law firms' webinars would make great thought leadership articles.
But those firms will need to do more than polish a transcript of a webinar if they want an article derived from that webinar to actually be read by their target audiences, according to our @TheWaynePollock.
You've taken the time to prepare for and present a webinar during which you showed off the knowledge and wisdom you have regarding the areas of law you practice and/or the industries you serve.
(thread)
15