Messaging Strategist & Founder @Copytrigger SaaS • Health • Fintech • Regulated Brands 💬 Words That Move People 💻 Trusted by Dropbox • SelectQuote • Seagate
SoCal 🌴 / ABQ
Joined April 2009
- Tweets6.2K
- Following2.5K
- Followers2.2K
- Likes9.6K
Glad to see investment in Watts Towers, but regarding the Bezos Earth Fund grant:
What influence will donors have over future decisions?
How will #Watts residents retain a voice after the Olympics?
Cultural preservation deserves public transparency.
instagram.com/reel/DeiGuYjkt…
Clear messaging. Stronger connections. Better conversions. 🎯
Explore how Copytrigger helps complex brands turn clarity into growth.
🔗 copytrigger.com/services/
#MessagingStrategy #B2BMarketing
Find the Gaps That Matter Like a Mural #PMM — Product Marketing Adventures productmarketingadventures.c…
When the State Kills Its Own | Mike Madrid greattransformation.substack…
#minneapolis #bostonmassacre
I went into a discovery call thinking we were gonna talk about a website’s words.
We ended up questioning the problem it was built around.
Sometimes the real messaging question is: “Are we talking about the right problem?”
That’s when #positioning can light the way forward.
ALT Heather C. Orr, messaging strategist lighting the way forward with positioning strategy for Copytrigger’s clients in the City of Angels.
A/B testing isn’t just about changing a headline or CTA.
You can test the reason people act.
One message moves them toward a gain.
Another moves them away from a pain.
Same product. Different motivation.
Test what moves people.
#ABTesting #MessagingStrategy #Copywriting
IMO, Plato was living in a time when most people didn’t have access to the info needed to back up their opinions with facts. Literacy and scholarly resources were limited to a small portion of the population. Now, we can do a Google search or ask AI and have an answer instantly.
Complex products don’t need more jargon. They need clearer value.
I just updated The Clarity Code, my free guide for B2B SaaS and regulated companies.
Get your copy at copytrigger.com. ✨
#B2BSaaS #MessagingGuide
ALT The Clarity Code guide by Copytrigger, a free messaging guide for B2B SaaS and regulated companies.
You can be too close to your #messaging to see where it’s losing clarity.
You know the product. You know what every feature means. Your customer doesn’t.
A copy #audit brings in fresh eyes to spot the gaps, friction, and assumptions.
Clarity often starts with distance. 🔎
ALT Minimal Copytrigger graphic with the headline ‘You’re too close to your messaging’ and the subheading ‘Sometimes a fresh perspective changes everything.’
Copywriting can’t compensate for a product that doesn’t deliver on its promise to the customer.
Messaging creates expectations.
The product fulfills them.
When those two stay aligned, trust grows.
When they don’t, even the best copy won’t close the gap.
#productmarketing
