helping founders make sure their target audience connect with their product
Joined February 2024
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Imagine you finally get to meet your crush,you open your mouth and... the right words won’t just come out
then, she says "maybe next time" and walks away
not because you weren't the one, but because you couldn't say why you were
or you are just ugly
say hi to @Multihopper
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Cryptix retweeted
We’ve had our eyes on @trippiart for a while now, and it’s been exciting watching what they’re building.
The Y2K-inspired art, the concept and the overall direction have definitely caught our attention.
We’re particularly excited about the opportunity to allocate some spots to our community and let more of our people be part of the Trippi journey.
Good things are worth sharing with the community. 👀
To stand a chance
Follow @trippiart and @Cynosure_D
Drop your wallet addresses below.
@Multihopper if you are ready to make people understand and relate to what you are building
feel free to send me a dm, I don’t bite
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relationship between the problem, the product and the value should always be clear across the bio, website and content
because explaining how something works is nice
but making people understand why it matters is what gets them interested in the first place
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it might be true that technical products need technical contents but they also need stronger storytelling around them
so users and not just builders can understand and relate to the tech
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from answering what control actually means for the users
control over the route, privacy, e.t.c
those are the stories the content should tell, not just a list of features
the bio simply introduces the idea and the content gives it meaning
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the bio would also be much simpler
something like “move digital assets with control”
that's enough to give someone an idea of what the product is about
then the rest of the brand can build on that idea
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people are moving digital assets, they need control over how those assets move, who can see what, and how compliance is handled.
then introduce swift as the technology making that possible
explain the problem first, then give people a reason to care about the solution
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the technology has something to communicate, but the storytelling needs to go beyond individual posts
it needs to become part of the brand's identity
here's what i'd change
rather than making the tech the first thing people encounter, i'd build the messaging around the problem
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“moving assets onchain often means choosing between privacy and compliance”
now i understand the tension, i can see the problem before being introduced to the technology
the post then explains the tech
which is where things start making sense
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at that moment, all they want to do is understand what the product does, what problem it solves, and why they should care
another interesting thing is that one of their posts actually does a better job of explaining the problem
it starts with something relatable
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programmable routing, non-custodial, onchain, regulatory ready privacy
all these might sound important, but imagine someone looking for a product that gets his/her problem
they're are not looking for those terms first
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but there's also a problem
when there’s too much information what it basically mean is there’s zero usable information
because there’s limit to what your audience brain can process at the same time
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let’s start with the bio
"swift 2.0 for digital assets, programmable, non-custodial routing with onchain regulatory-ready privacy for agents, developers, institutions, and users. No token."
now, there's lots of information here
which is supposed to be good
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I came across @Multihopper recently and something caught my attention
that i had to go back to my audit arc
the product is solving an interesting problem around moving digital assets
but there's a gap between what the technology does and how the brand communicates its value
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this is just the introduction
for the first episode, i'll be bringing in another marketer to explore this with me
want more context?
read the full article on my substack: justcryptix.substack.com/p/w…
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what should founders pay attention to when trying to understand their audience?
how much of what people tell us should we take at face value?
that's what this series will explore
we'll look at human behaviour, the contradictions behind our decisions, and effects on marketing
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