David Murnick retweeted
Aligning ads with safe, appropriate, and suitable content really does drive branding metrics ...according to this study from @safe_brands and @AdVerifai. We have the tools to do this! #adtech #brandsafety
bit.ly/3sl8uqs
David Murnick retweeted
Enjoyed teaching another class of @UConnBusiness students w Prof @DMurnick. Lots of good questions on data, consumer privacy, and OTT. Future is in good hands w these students. #FutureLeaders
David Murnick retweeted
FEMA Tags CT AMR Ambulance Possibly To New York - #Bridgeport CT– A large number of AMR ambulances assembled near Bass Pro and tagged with FEMA placards I'm told they are heading to News York. It is unknown how this will affect our loca ... - doingitlocal.com/2020/03/fem…
David Murnick retweeted
@Heidi_Golightly CMO of @NHL: NHL is a house of brands. Each team does its own mktg, and coordinates with central mktg team led by Heidi. Careful coordination required. #IP2020
David Murnick retweeted
Joe Barone @GroupMWorldwide and David Murnick @dentsuaegis ask measurement providers Sam Mansour @OracleDataCloud and @jranzenbach from @integralads about the adoption of #OMSDK #OpenMeasurement @iabtechlab. Learn more about OM SDK at bit.ly/2Yc5Ct1
David Murnick retweeted
More Google Chrome privacy analysis:
1) The anti-trust considerations
2)Why cookie blocking rates will be low
3)Fingerprinting crackdown *could* be big deal
4) Cross-site cookies are going to be marked as first-party cookies
5)Ad tech claims it's breaking up FOR REAL with cookies
David Murnick retweeted
It’s weird when vendors talk about “data” like it’s a living breathing thing with feelings.
“Protecting” the data.
“Respecting” the data.
“Comforting” the data.
“Whispering sweet nothings” to the data.
#opsny
David Murnick retweeted
Proud to share that @DMurnick, EVP Digital Operations & Tech, @dentsuaegisUSA has been named to the 2018 @AdMonsters Power List, for leadership in digital media & advertising. fal.cn/yygw
David Murnick retweeted
.@ProcterGamble Sees Enough Progress on Digital Demands to Avert Cuts adage.com/article/digital/p-….
Real change takes leadership and never comes easily, but very proud of what the industry has accomplished over the past year. @tag_today #IABALM @ANAmarketers @4As
David Murnick retweeted
Chairman Schiller !!! nitter.gq/loupas/status/96286172…
Incoming IAB Chair, Scott Schiller, opens #IABALM. “Consumer choice has expanded the canvas for marketers to tell their stories. As an industry we know there can’t be a bottom of the funnel without a top, however. We must tackle consumer experience, privacy and brand safety.”
David Murnick retweeted
Facebook offers more transparency and tools to marketers in wake of last year's metrics blunders bit.ly/2oIoUbZ
David Murnick retweeted
Adtech companies are in challenging times: Rubicon Project to Explore Strategic Options, Including Potential Sale wsj.com/articles/rubicon-pro…
David Murnick retweeted
over/under on China, @VranicaWSJ? Rubicon Project to Explore Strategic Options, Including Potential Sale wsj.com/articles/rubicon-pro…
David Murnick retweeted
Kudos to our innovation guru @inBloome for being named an @Adweek #mediaallstar! #redefiningmedia nitter.gq/Adweek/status/72965011…
David Murnick retweeted
"The Publisher Ad Stack 4.0" bit.ly/21zgRMj @dmurnick @rsutton907 @danmartin00 @bkudryavsky @ivanguzenko @benpdarr @boredomtherapy
