I leak everything your favorite guru wants you to pay for. No gatekeeping on this account.

aov-minning on acquisition is the meta

The problem is you can’t change one number and assume everything else stays the same. Smaller discount > higher price > higher cac, which can eat into the extra margin. Ofc it doesn’t always happen, but you can’t assume you’ll decrease your discount and keep acquiring customers at the same cost. It works the other way around too. A bigger discount/lower price can lower your margin per order, but also lower your cac and expand the pool of people you can sell to. That can let you scale further and make more total profit, even with less margin per order. That’s why you need to test these changes and make sure you’re tracking your numbers accurately day by day.

I never understood people who come on here just to complain about how bad their performance is. The moment you start blaming things you can’t control, like the algorithm, competitors or the market being “too saturated,” you’ve already lost. Just put your head down and launch more and better ads.

If your customers are 40+ and you run a lot of facebook placements, one of the easiest ways to increase cvr is to add fb comments as proof on your pdp and pre-sell pages. This is how to do it at scale, without manually finding and screenshotting every comment: Connect claude or codex to meta ads mcp and apify mcp - meta finds your ad url’s, apify scrapes the comments.
 Give it your ad account and landing page url, then tell it which product or angle to focus on.
 Have it shortlist the strongest social proof: people sharing results, overcoming objections, or explaining why they bought again.
 Pick the ones you want and ask it to build a comment section using 1-on-1 fb ui - give it a screenshot for reference.
 Add it to your pages and see cvr go up 📈

How to build an ecom business that actually pays you along the way: 1. Get really good at direct response Understand your customer and learn to make ads, offers and landing pages that sell. If you suck at acquiring customers, you’re ngmi 2. Have good margins and know your numbers Preferably 75%+ after COGS and 60%+ after fulfillment. Track your unit economics daily. Know what you can afford to pay for a customer and what’s left after all costs. 3. Stay lean Learn how to implement and use AI across your whole business (creative, ops, supply chain, customer service, email, etc) before throwing more people and expensive agencies at problems. You can get a shitload done with a small team. Keep overhead low, both people and software. 4. Have a plan for getting people to buy again Could be subscriptions, promos, limited editions or new product drops. Give customers a reason to come back. And ofc, a product worth buying again and a good experience. No retention flow can replace those. 5. Negotiate every major line item COGS, shipping, fulfillment, software. Both prices AND payment terms. As volume grows, stop accepting the deal you got when you were tiny. Lower costs and better payment terms free up more cash to take out or reinvest into growth.

This is why most don’t share their brand. You post your store + how much rev you’re doing. Within minutes, dropship demons are on telegram buying spy access into your ad account to figure out your winning ads and funnels. Within hours, they’re running copies. Within days, your roas starts dropping and you’re back on here complaining about copycats. It’s net negative.

Doomscrolling should be part of your job. Once you know which angles work for your product, there’s a huge upside in being first to bring a new format into your market. There are only so many angles for your product, but new formats are emerging every day. I’ve brought new formats into our market many times and saw huge growth during those periods. The easiest way to do this is to either Intentionally doomscroll content your audience watches organically. Or take a format from another niche or market and bring it into yours before everyone else starts doing it. Here’s how to approach it: 1. Look outside your own market If you only look at competitors, you’re mostly finding things your audience has already seen. Look at what brands in other categories are doing too. A format that’s been used a lot somewhere else can still be new to your market. 2. Consume content your customers actually watch On YouTube, search for the problems, interests and routines around your product and find creators making content for your audience On TikTok, search the phrases your customers use when talking about their problem. Open relevant vids, read the comments and click through to the creators and scroll through the vids. Same for IG. 3. Build a swipe file When building one you also need to be able to answer which of your winning angles could work with this format (there needs to be angle <> format fit) 4. Be the first one to test Don’t wait until all your competitors are running it before trying it yourself. Ofc, being first doesn’t mean the ad will work. You still need to execute it well.

I just updated my full workflow for turning winning competitor ads into ads for your own product. 8 pages, all new prompts and the full 11-step process. The guy in this screenshot is still making winning ads with last year’s version. Here is the new one👇 docs.google.com/document/d/1… Happy q4 scaling! 😃

This is how you can use Muse if you're in Europe, the UK or anywhere else where it’s not available. And not only in your browser, but also in the mobile app👇 First you need to make a muse account. To do this turn on a US vpn, go to muse.ai and sign up. Now you can already start using it in your browser if you want. Just make sure to turn off your vpn before you start using it, otherwise your account gets flagged and you'll be locked out. Next up, the mobile app. This is how it works on iPhone: First you need to switch your app store country to the U.S. 1. Go to your iPhone setting 2. Go to media & purchases 3. Tap country/region and select the United States 4. Fill in a random US address and phone number (they won't send a 2fa, just make sure it's a real number tho) 5. Accept and you're in the US app store. Now just go to the App Store and you’ll be able to download the muse app. Don't open the app right away after downloading. Enable your US vpn again and only then open muse and log in (I wasn't able to log in without the vpn) Once you're logged in, don't start using muse right away. Go back and disable your vpn first. Now you can go back to Muse and start using it. No idea how it works on Android btw (and I never will)

Meta treating us well right before Q4 Gonna be a fun ride 😈

There are even more benefits for lowering aov: - Lower cac - More & quicker feedback - Bigger tam - Quicker sales cycle

I highly recommend everyone to start doing this now. I forced the team to do it, and within a week everyone had made at least one major breakthrough and was getting way more done across the whole board, creative, ops, supply chain, cro. It can take longer at first because you have to figure things out and rethink how you approach tasks, instead of falling back on how you’ve always done them. But it’s 100% worth it!

Here are 13 Black Friday ad formats I’m swiping this year 👇 app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… app.trendtrack.io/en/share/a… 
Yes, they’re simple, but that’s the point. During Black Friday, you want the offer, urgency and scarcity to be immediately obvious. Make it clear what people get and why they should buy NOW. It’s also not the time to reinvent the wheel. Stick to what worked for you throughout the year, swipe ideas from others and add a Black Friday theme. Even as simple as putting an offer banner over your winning video ads works really well. You’ve spent 11 months building demand, now is the time to cash in on it.

Here’s how to set up exclusions in Meta so you don’t spend your acquisition budget on existing customers. 1. Pixel purchasers Create a website custom audience using the Purchase event. You can now use a window of up to 730 days , so check that yours isn’t still set to 180/365. Next, add all your purchaser data from shopify & klaviyo 2.All Shopify purchasers Go to customers in shopify, filter for more than 0 orders and export those customers as a CSV. Then go to your meta ad acc > audiences > create audience > custom audience > customer list. Download meta’s template, upload it together with your Shopify CSV to your AI, and ask it to format the CSV to match the template. Upload the file to meta and check that the email, phone and other matching fields are mapped correctly. Reupload this list monthly so it includes your newer customers too. 3. All Klaviyo purchasers Create a segment with this condition: Placed order, at least once, over all time Then go to integrations, set up the meta ads integration and connect that segment to a custom audience. The segment sync keeps this audience updated, so you don’t need to keep exporting it manually. 4. Add them to your existing customers and apply the exclusions In meta’s audience segments, add these audiences to your existing customers definition. For campaigns focused on acquisition, I also recommend switching customer lifecycle strategy to “acquire new customers” at ad set level. If you’re using manual custom audience exclusions instead, add your purchaser audiences there. Just adding them to audience segments won't exclude them from your targeting (if you don't use “acquire new customers) The pixel, klaviyo and shopify upload will overlap - the goal is to give meta as much data as possible of who has already bought from you.

What’s the best tracking tool for native? Redtrack, voluum, another one?

The demand for good creative strategists is way higher than the amount of good ones out there. It's like developers pre ai. There weren’t enough good devs, so everyone got huge salaries regardless of how good they were. Same thing with creative strategists right now. The amount most are asking is not in line with the value they deliver. A really good cs should earn their fee back easily. Unfortunately that's often not the case. Most cs just swipe an ad, throw it into an llm and remake it for your product without thinking too much about it. A great cs can make a huge difference, but most aren't good enough.

Has anyone actually managed to get their ad account back through court or a dispute settlement body?