Open to freelance. Writer. Content director, @MarketingSherpa & MeclabsAI. Host, How I Made It In Marketing podcast. Send pitches: [email protected]
Jacksonville, Florida
Joined June 2008
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Join MECLABS' free AI Guild.
A community for customer-first marketers using MECLABS AI to make better marketing decisions and build value for the customer.
guild.meclabsai.com/
“The answer-engine channel produced revenue on a page Google had effectively not yet registered..."
– Abdalraouf Mousa, founder, @Tripyana
via my article in @MarketingSherpa
marketingsherpa.com/article/…
Daniel Burstein retweeted
Decades ago, Flint McGlaughlin pioneered the landing page optimization and conversion rate optimization tactics many digital marketers still use today.
In next week’s live AI Guild session, he’ll teach you what’s changed (and what hasn’t) with the widespread adoption of AI:
– The Once and Future Landing Page: Conversion optimization in the AI era
– Wednesday, November 4th at 2:00 pm EDT
– Interactive Zoom webinar
– Facilitators: @FlintsNotes, Azad Abdullahi, and @DanielBurstein
– Based on MECLABS research and case studies from @MarketingSherpa
In this session, we’ll show you why the landing page is not being replaced – it is being re-imagined on first principles.
REGISTER NOW for this no-cost event at meclabs.com/lpo
Is your cookie consent banner blocking AI agents?
“Checking it in the browser's developer tools, the agent tools simply weren't registering: the consent tool was holding back the script that makes them available"–TimeSaver
via my @MarketingSherpa article marketingsherpa.com/article/…
“For us, going after the bigger search terms like ‘digital PR agency’ & ‘SEO agency’ won’t work, so we had to think long tail, and think about how our customers are using these platforms to choose agencies…" – @rankomedia
via my @MarketingSherpa article marketingsherpa.com/article/…
Looking for examples from your experience for @MarketingSherpa article
How do you use AI to get deeper customer insight without losing the human meaning that makes brands matter?
Previous article so you can see what we publish marketingsherpa.com/article/…
#JournoRequest #PRrequest
“The first version was too promotional, with claims that were hard to verify..."
– Stuart Matthew Smith, marketing director, Apps2Grow
via my article in @MarketingSherpa
marketingsherpa.com/article/…
Daniel Burstein retweeted
The Once and Future Landing Page: Conversion optimization in the AI era
Join digital marketing pioneer Flint McGlaughlin on November 4th at 2:00 pm EST
Register now for this free AI Guild session at meclabs.com/lpo
"What is it that they're [your audience] going through? What is it that your customer is facing? Who is it that you are trying to reach?
Once you understand that, developing your..."
– @toddmwilms
via classic @MarketingSherpa case study by @davidkonline marketingsherpa.com/article/…
“We decided to fix the core information first, starting with the website and @GoogleAds Business Profile, before working through the external directory listings.”
– Bart Wolkowski, founder, King Work
via my article in @MarketingSherpa
marketingsherpa.com/article/…
Daniel Burstein retweeted
Do you use PowerPoint or Lovable for your event decks? We recently debated this internally:
“Adapt delivery to the recipient, but let the essence govern the adaptation.” – @FlintsNotes
v.
“Even if it isn't all AI written, it feels like it is.” – @DanielBurstein
We posted the full debate in the AI Guild to give you ideas for your own internal debates about when to use artificial intelligence
guild.meclabs.com/c/general-…
#EventMarketing #ContentMarketing #B2Bmarketing
“If an AI can answer it well from ten existing sources and cite them, we don't write it.”
– @AChaidaroglou, director, @altosight
via my article in @MarketingSherpa
marketingsherpa.com/article/…
I felt more like a tennis ref than a webinar host in this one
@Crestodina of @Orbiteers and Flint McGlaughlin volleying decades of customer-first marketing wisdom back-and-forth, while sharing specific examples
Watch the replay of this AI Guild session using the link below
“Go look at your page and just say, 'could a startup born yesterday write this same page?'” – @Crestodina of @Orbiteers
In our latest AI Guild session, Andy and our own @FlintsNotes shared examples, mockups, tools, websites, and before-and-after examples...not to mention lessons from decades of experience in the back-and-forth commentary
Watch the video replay (and get the slides, transcript, and a resource kit) at guild.meclabs.com/c/video-li…
#Jacksonville media pros: join @unfcomm Media Week 2026
I’ll be speaking on brand storytelling, visiting the AI Innovation Lab & attending the professionals networking lunch
Want to take part? Register for the lunch here (scroll to Wednesday): unf.edu/coas/communication/M…
#BoldCity
“The leads came in through two doors, a form on the campaign landing page and a @Meta lead form built into the @Facebook and @Instagram ads, so a homeowner could raise their hand without leaving the feed...”
– @ericwenning, CEO, @WenningBranding
marketingsherpa.com/article/…
TODAY at 2 pm EDT – I'll be hosting our free AI Guild session
I've got plenty of questions for @Crestodina of @Orbiteers and @FlintsNotes
But we try to make these as interactive as possible. So join us today and ask your questions and share your wisdom as well.
TODAY at 2 pm EDT – Learn how to earn trust from a skeptical consumer and machine
Join @FlintsNotes and @Crestodina of @orbiteers in today's free AI Guild session
meclabs.com/transparent
Daniel Burstein retweeted
TOMORROW (Tuesday, Oct. 13) at 2 pm EDT – 'Transparent Marketing, Part 2: How to earn the trust of a skeptical consumer...and machine'
Join @FlintsNotes and special guest @crestodina of @orbiteers
We’ll look at real examples of pricing clarity, evidence architecture, AI-ready messaging, and ways to reduce anxiety so prospects are more likely to believe what they read.
Register for this free AI Guild session at meclabs.com/transparent
"Before every content push to git, a small agent (@AnthropicAI Claude Haiku) literally checks ‘does this change touch schema, links, or indexing’..."
– Michal Profeld, founder, RoboVacGuide
via my article in @MarketingSherpa
marketingsherpa.com/article/…
“We tie our price to the outcome rather than the effort."
– Peter Grant, CEO and co-founder, Weaver
via my article in @MarketingSherpa
marketingsherpa.com/article/…
“In Feb, @BingWMC released its AI performance dashboard, which shows actual citations of your pages inside AI answers, so we finally saw the top of the funnel. This summer @Shopify…"
– Stefan Chiriacescu, @eComTodayAgency
via my @MarketingSherpa article marketingsherpa.com/article/…
Daniel Burstein retweeted
Learn how to earn trust in the age of AI from customers + LLMs – Join us on Oct. 13 for ‘Transparent Marketing, Part 2: How to earn the trust of a skeptical consumer… and machine’
Marketers and entrepreneurs always had to earn the trust of humans. In the AI era, you now have to earn the trust of machines as well.
We’re hosting a live AI Guild session next week on how to win both human and machine confidence.
✅Transparent Marketing, Part 2: How to earn the trust of a skeptical consumer… and machine
✅Tuesday, October 13th at 2 pm EDT
✅Interactive, Zoom webinar
✅Facilitators: @crestodina and @FlintsNotes
✅No cost. Practical examples. Live Q&A.
✅Based on research and case studies from @orbiteers, MECLABS, and @MarketingSherpa
REGISTER for the free live session at meclabs.com/transparent
P.S. What makes your brand recommendable in the AI era? Join the discussion in the AI Guild’s Circle community right now – guild.meclabs.com/c/general-…