David Cushnan (@DavidCushnan) header
David Cushnan (@DavidCushnan) profile picture

Content Director - Leaders in Sport (@LeadersBiz). The business of global sport. Newsletter: https://nitter.gq/t.co/JCHeUqcPru Podcast: https://nitter.gq/t.co/ecnJC7W2EN

London
Joined July 2009
AI could probably knock a version of this up in seconds, but where’s the fun in that? Here’s an A-Z of the global sports industry in 2026 - pointers and predictions for a frantic sports business year ahead.
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AI could probably knock a version of this up in seconds, but where’s the fun in that? Here’s an A-Z of the global sports industry in 2026 - pointers and predictions for a frantic sports business year ahead.
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1,841
The ultimate #sportsbiz guide to 2026 - an A-Z thread of what’s worth knowing over the next 12 months.
AI could probably knock a version of this up in seconds, but where’s the fun in that? Here’s an A-Z of the global sports industry in 2026 - pointers and predictions for a frantic sports business year ahead.
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Y - Yasir Al-Rumayyan: PIF's grand fromage retains his position as a key string-puller in sport, even amid suggestions of reduced Saudi spending. Keep an eye on stadium progress for the 2034 World Cup and what seems to be a glacial blending together of LIV Golf and the PGA Tour.
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Z - Zuffa Boxing: Dana White's new promotion, with TKO and Saudi backing, could add a new dimension, but further fragmentation, to global boxing. Turki Alalshikh remains central to all the big fights, which in 2026 - perhaps 5 years too late - may at last include Joshua v Fury.
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