Internet Marketing Exec since bubble 1.0, CEO at TruSignal (Predictive analytics and big data company) - we power lookalike modeling for the ecosystem.
SF Bay Area
Joined June 2011
- Tweets263
- Following130
- Followers182
- Likes15
What a tremendous opportunity we have here at SavvyMoney! Great team, great products, and exceptional service to our partners. lnkd.in/gMtwi2BA
I'm looking for a product leader to further develop our analytics product suite for financial service companies - including data visualization tools, analytics, and automated/ML decisioning. This is a senior role with responsibilit…lnkd.in/gKp57VC6 lnkd.in/gFPYQ7DH
After a terrific 2.8 years running product for TransUnion Marketing Solutions Inc, I'm happy to share that I’m joining JB Orecchia and the crew at SavvyMoney as Chief Product Officer! lnkd.in/gaf7xmqe
The ad industry is poised to be focused on data cooperation and collaboration in 2021. I was excited to share my thoughts on this trend in my latest TransUnion blog. transunion.com/blog/the-adve…
Don’t miss @oliveiradave in @Beet_TV discussing how at @TUDigitalMedia we’re using our comprehensive identity and audience solutions to enable better addressable interactions between brands and connected consumers. beet.tv/2020/03/transunions-…
Check out my latest article: Let’s Be Up Front About Advanced TV linkedin.com/pulse/lets-up-f… via @LinkedIn
2
As customer data analytics spend has doubled, marketers remain challenged by data analysis and activation. In my new @TUDigitalMedia blog, I discuss evolving data science and how marketers have access to new, helpful tools. transunion.com/blog/bigger-d…
3
TruSignal joining TransUnion is proof of the hard work our team has put in over the past several years. I’m excited for the future, but wanted to take some time to reflect and share a few final thoughts as we retire the TruSignal brand. @TUDigitalMedia tru-signal.com/articles/davi…
1
1
One more brand solidifies the importance of AI-driven tech with the acquisition of predictive analytics company Celect. Nike says the acquisition will help "predict demand and inform decisions regarding when and where to market its products." @TheDrum thedrum.com/opinion/2019/09/…
1
Marketers spend too much time managing data quality to no resolve. Transparent data should be accessible and actionable to help drive a healthier martech and adtech ecosystem. @MarTechAdvisor martechadvisor.com/news/mark…
More consumer privacy conversations are critical. A recent @factual survey found an understanding-application gap between the social channels where consumers are least comfortable sharing social data but also crave the most personalization. @Marketingland marketingland.com/consumers-…
I’m very proud of the work @TruSignal has accomplished and what that means for us going forward with @TransUnionB2B. Read our latest blog to understand how together we can effectively offer digital marketing solutions: transunion.com/blog/trusigna…
Salesforce enters the customer data platform arena by announcing they have a CDP in the works: venturebeat.com/2019/06/18/s…
3
35 percent of U.S. advertisers have taken a crack at addressable TV. Total addressable TV spend is forecasted to grow 30 percent YOY by the end of 2020 while traditional TV spend stands mostly still. mediapost.com/publications/a…
Salesforce continues to diversify beyond CRM software and into deeper layers of analytics with its acquisition of Tableau. marketingland.com/salesforce…
Leading adtech platform @TheTradeDesk revenue grows from $308 million to $477 million in just one year. What’s its secret? For one, its new CRO believes there's an untapped opportunity that lies within connected TV advertising. adage.com/article/digital/tr…
1
NBCUniversal invests in digital advertising for the 2020 Tokyo Olympics as some of the 7,000 hours of coverage will be delivered via digital ad-enabled devices. adexchanger.com/digital-tv/h…
1
David Dowhan retweeted
Consumers have changed the way they watch TV (screen sharing, streaming, binging, etc.) and advertisers need to change their delivery and approach to fit these new viewer habits. Sponsored by @TruSignal trib.al/IZXFvH7
Both advertisers and analysts agree that scale remains a challenge in advanced TV advertising. In my new @Digiday article, I explain how you can integrate data into your targeting and planning decisions to help drive bigger returns. @TruSignal digiday.com/sponsored/trusig…
Great to see retail industry captains like Target and Walmart leverage their first-party data in innovative ways to help other brands connect with consumers in a martech landscape that has increasingly disparate channels and devices. marketingdive.com/news/targe…
